A History of the World in 6 Glasses Essay “Whether in stone-age villages,Mesopotamian banqueting halls, or modern pubs and bars, beer has brought people together since the dawn of civilization.” -Tom Standage. Discovered in Mesopotamia around 10,000 BCE, beer quickly became one of history’s most important beverages. Brewing beer became quite popular forcing people to settle down in villages and begin growing grains. Also before beer the primary drink was water, but water was often contaminated, but beer was produced using boiled water killing any harmful viruses thus improving health and life expectancy. It was a key component in Egypt and Mesopotamia that by 3000 BCE it was being used to pay wages.
Soon, beer became a staple diet; it was being consumed by everyone: the “rich and poor, men and women, adults and children, from the top of the social pyramid to the bottom” (30). The last use of beer until wine took over was in medicine. Egyptians used beer for several medicinal concoctions of herbs and spices and as a mild sedative. Standage successfully uses beer to tell history
Erin Waters Instructor: Lisa McGean Writing 121 CRN # 11246 Cause or Effect essay # 3 3/3/13 Blown Keg One might ask, what makes craft beers so popular? Drinking beer has always been a popular past time in America. Thirty years ago, beer was only made by three major companies, Coors, Budweiser, and Miller. These companies have very little distinction between them in terms of their beer. They look the same, taste the same and are priced the same.
After emigrating to the United States, Busch married into the Anheuser brewing family; in 1870’s he registered Budweiser as a trademark. Two decades later, in 1895 the Budejovicky Budvar brewery was established in Budweis and its beer was officially named Budweiser „the beer of kings”. Adolphus Busch dubbed his company’s Budweiser „the king of beers”. In 1911, representatives of Anheuser-Busch and Budvar signed an agreement that entitled the European company to market Budweiser beer in continental Europe. The American company would have rights to the name in the US and Latin America.
The key drinks that this book was about were beer, wine, sprits, coffee, tea, and Coca-Cola. Beer was made in a place called Mesopotamia between 10,000 and 4,000 BCE. Beer was crucial in the arrangement of some cultures and economy, or people were paid in beer in return of work. The next drink is Wine; Wine was mostly used in religious ceremonies and for people higher in the social classes. Greece and Rome were to be the home of wine, where it was most popular.
They also sponsor many parties on St Jean baptise. Marketing - There marketing is very strong, they have commercials during each of the major sporting events, which is watched by millions of people. Tradition – Labatt has a big tradition of family and using the best Canadian product to make the beer for example; using gains from Canada. Strong Research and Developing – Labatt has a strong Research and Developing facility for making the best beer, they are continuously improving their taste of beer and technology of their equipment for efficient and effective use. Weakness Innovation – Labatt has one of the strongest R&D facilities especially since they are funded by Anheuser-Busch InBev N.V.
Opportunities: -Expand into different regions blue collard segment- Expand into new market segments in East Region- New products- Female- “First Time Drinkers” Threats: -Aging core- customer segment- Major Domestic producers- light beer- Second tier domestic producers- Wine and spirited drinks companies- federal excise tax rate, increase in national health concern MMBC’s competitive advantage is the companies unique brand equity. Mountain Man Lager is distinctive because of its’ bitter flavor and slightly higher-than-average alcohol content. The company has made a profit since 1925 until 2005 about 80 years by having a loyal core customer base and building on its brand equity. It is sustainable as long as they keep or increase their core customer market without jeopardizing the brand image. The company’s competitive advantage is a combination of the Brand loyalty, core customer market, Brand Image, “Grass Roots” Marketing which is more effective in there region than competitors.
King of Beers Budweiser Beer has been around since the late 1800s. It has been one of the biggest names in brewery for a long time, and coined the name “King of Beers” in the mid 1900s. This advertisement appeared twice, first, September 7, 1963 in the Saturday Evening Post and second, September 20, 1963 in Life Magazine. This advertisement’s main focus is to show that Budweiser beer is a great way to top off the day, and is targeting at younger men, fun, togetherness, and American spirit. The top headline for the ad says “This calls for Budweiser”.
The Marketing Plan Product or Service Concept The difference between craft and generic beer is widely known to beer connoisseurs and aficionados. The varied tastes and quality brews are what set craft beers above mass-produced generic beers. The craft beer industry has seen a unique following since the 1970s and its popularity doesn’t seem to be dissipating. In fact as of 2013, craft beer has experienced a 13.9% growth rate over 4.6% for super premium beer and 2.8% for imported beer (Demeter 2013). The restaurant industry is experiencing a similar growth spurt as the craft beer industry.
Baijiu is A Unique Chinese Icon Liquor as a magical product that has been throughout all human history. No matter the earliest time or the present, the liquor always has played an important role in human society and culture. Hence, different culture and regions own their unique and distinct liquor, such as that icewin in Canada, vodka in Russia, sake in Japan and whisky in England. For the same reason, baijiu is the unique liquor in China. Meanwhile, Chinese baijiu as the unique Chinese culture icon because it represents Chinese historical and economic reasons.