Engaging in a more comprehensive digital marketing plan adding social media mediums like Facebook, Twitter, Instagram and Pinrest. Also, to go along with the free S.E.O (Search Engine Optimization) campaign, a PPC (Pay per Click) campaign, which is positioning the company at the top of the searched page for easy visibility for consumers, will be used to maximize visual on Google bringing Red Engine Sports Bar to the forefront of its competition. In house marketing campaign will include: special beer brews; Twilight beer bash; customer special brew recipe contests; and special college clubs sponsored events. Red Engine Sports Bar will also enter local and state beer tasting festivals and contest. The upscale interior design will set the Red Engine Sports Bar apart from its competition.
Opportunities: -Expand into different regions blue collard segment- Expand into new market segments in East Region- New products- Female- “First Time Drinkers” Threats: -Aging core- customer segment- Major Domestic producers- light beer- Second tier domestic producers- Wine and spirited drinks companies- federal excise tax rate, increase in national health concern MMBC’s competitive advantage is the companies unique brand equity. Mountain Man Lager is distinctive because of its’ bitter flavor and slightly higher-than-average alcohol content. The company has made a profit since 1925 until 2005 about 80 years by having a loyal core customer base and building on its brand equity. It is sustainable as long as they keep or increase their core customer market without jeopardizing the brand image. The company’s competitive advantage is a combination of the Brand loyalty, core customer market, Brand Image, “Grass Roots” Marketing which is more effective in there region than competitors.
CVS Caremark Global Expansion to United Kingdom Global Business Management Abstract CVS Corporations was founded by Sid Goldstein, Stanley Goldstein and Ralph Hoagland, May 8, 1963 in Lowell, Massachusetts. In 2007 CVS pharmacy merged with Caremark Rx which created CVS Caremark. CVS Caremark is currently the number two pharmacy store in the United States with revenues exceeded $100 billion dollars and has over 7,400 hundred stores in 42 states. The corporation has been successful for over 40 years in the United States. CVS Caremark is designing a global expansion strategy to target areas that are profitable and promising demographically.
The Cabana Boy Flavored Rums is a product brand of flavored light-alcoholic beverage. There are couple reasons for young adults to be identified as the primary target market for the Cabana Boy Rums: its promotion, product, and price. As the promotion technique of the product, the web site provides audiences the information about the six different flavors of rums. Attention from audiences can be drawn from the interesting “dress up” game and
The points of the ads are to promote Bud Light number one, and it’s also promoting having fun and enjoying the great and small things in life. Most importantly, it promotes responsible alcohol consumption and to not drink and drive too. I think that a lot of the Budweiser and Bud Light ads are aimed at promoting the American dream and lifestyle like in the ads I’ve seen from the 70’s on up. This is a beer company that has been around a long time and has kind of taken on the image of America’s beer and I think that Aheuser-Busch plays on that and continues it on today. The ads are funny and harmless not aimed to discriminate or degrade anyone in any way shape or form.
Socio-Cultural Factors Wetherspoons originally opened with adults as their prime demographic with the consumption of alcohol, both ales and fine wines, at low prices as their main focus; the retailer also ensured both smoking and non-smoking areas were designated within each outlet. Also, through the years the business has expanded to include areas which sell food for both adults and children, this has in turn allowed Wetherspoons to appear family friendly and expanded their demographic reach. Political Factors The government control the political factors which would have affected Wetherspoons as they decided the tax rates on alcohol and in turn had an influence in the price a company could sell alcohol. As Tax on
2010 • WestJet is named to the corporate cultures hall of fame after five straight years of being selected as one of Canada’s most admired corporate cultures by Waterstone Human Capital. • • The WestJet RBC MasterCard and the WestJet Frequent Guest Program are launched. In 15 years, WestJet grows from three aircraft, five destinations and 220 employees to 91 aircraft, 71 destinations and more than 8,000 WestJetters. 2004 • WestJet begins transborder service to seven U.S. cities. • • WestJet announces its third stock split.
Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brews single-product beer, Mountain Man Lager, which won “best beer in West Virginia” and was elected as “America’s Championship Larger”. Mountain Man Lager features quality, bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man is a local market leader and distributes its lager in several states outside West Virginia. By 2005 Mountain Man was generating over $50 million in revenue with over 520,000 barrels of Mountain Man Lager sold.
The name cognac is sometimes referred to as “burnt wine” due to the process in which is it made being subjected to a double heating. Hennessy has had an extensive history and has been the drink of choice for many prominent figures throughout history. Hennessy has a dominant market share occupying more than 40 percent of the world’s cognac market share. It sells approximately 50 million bottles of its product per year worldwide. History Tracing the history of Hennessy back to its early beginnings will bring you back to 1765 to Cognac, France where an Irish aristocrat Richard Hennessy established an Eaux-de-vie trading business.
Many peoples think an alcohol free lifestyle has many benefits. Understanding the reasons why people drink alcohol can see a lot of perception into how alcoholism and alcohol addiction begins. It can also help those who are working towards recovery and sobriety avoid addiction and work on making changes in their lifestyle to continue living sober. Here are some of the most common reasons behind drinking alcohol: First is a social influence; we’re constantly surrounded by the acceptance and encouragement of alcohol in many different situations. From television advertisements to walking into a restaurant that serves alcohol, we regularly see things that show that encourages drinking.