Analyzing The Misfit Toy Advertisement

828 Words4 Pages
Lately every time you turn the TV on, there is always an ad from a cell phone carrier bashing another cell phone carrier. Being a loyal Verizon customer, you tend to pick up on the AT&T and Verizon ads more than anyone else. You tend to battle over which carrier is better, especially if your spouse or someone close to you has AT&T and you have Verizon. This piece works because it compares the AT&T coverage map to that of Verizon’s. The misfit toy ad works very well because it compares the AT&T iPhone to a bunch of toys that were the toy that every kid had to have at Christmas time. Now the toys have been forgotten about because there are better toys or better versions of those toys out now. The jack in the box says, “Hey look at the new guy,” and then the pink and white poke-a-dotted elephant asks what the AT&T iPhone is doing there because it can download apps and browse the web.…show more content…
They may be any emotion: love, fear, patriotism, guilt, hate, joy, etc. In this ad sarcasm is being used to grab the viewer’s attention. There is no real island of Misfit toys, but there are toys that used to be cool at one time and don’t get played with anymore because there are new, cooler toys out. Ethos refers to the trustworthiness of the speaker or writer. When we believe that the speaker or writer does not intend to do us harm, we are more willing to listen to what they have to say. In this ad ethos is being used by Verizon’s name. People trust Verizon’s name because they use logos during their arguments to back up what they are saying. While arguments can be made that one network is better than the other, depending on the coverage area you are in, what matters with branding is perception, and the edge in network perception goes to Verizon, which has spent years building its image as the superior cellular service. (Battle of the Brands: Verizon Wireless vs. AT&T Mobility –

More about Analyzing The Misfit Toy Advertisement

Open Document