Airbus-From Chaallenger To Leader

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Airbus- From Challenger to leader Case 14 The main players in Case 14 are Airbus and Boeing Aircraft manufacturing company. Both of these companies are heavy envoled in the manufacturing of commercial aircraft in which between themselves account for more than 50% of all aircraft produced in the world. Both Airbus and Boeing have been in competition with each for several years. In which both company have been competing again each other to be the world leader in the manufacturing of very Large aircraft. It is here and how it employes its statery to become the leader in the (VLA) very-large-aircraft markets. There are two major player in the manufacturing of (VLA) they are Boeing and Airbus. 14 thalyer Case 14 involes the competiton of Airbus he deregulation of the airline industry in 1978 brought about one of the biggest changes in the commercial aircraft market. These changes gave way for growth and competition between all U.S. airline carriers and the development of a market that previously had not been developed within the United States. From the passing of the Deregulation Act of 1978 emerged three business models that the industry is currently using to date. These models are 1) Major Carriers, 2) Regional Carriers, and 3) Low-Cost Carriers. From these we have a host of aircraft manufacturing companies competing to service the needs of these business models; thus, bringing about the emergence of companies like Embracer. Embracer is a Brazilian firm also known as Empresa Brasileira de Aeronautica S.A. Embracer is considered to be the fourth largest commercial aircraft manufacturer in the world, behind Boeing, Airbus and Bombardier. Embracer’s rival competitor is Bombardier of Canada. In the reading of Case 10 there are four main players whom make up more than half of the aircraft manufacturing market. These

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