A Rhetorical Analysis Of Adam Lambert's 'Proactive'

349 Words2 Pages
Adam Lambert, a famous singer, recently did a commercial endorsing a face wash called Proactive. Lambert is telling the audience that this product works and they should buy and use it in order to get rid of their acne. The intended audience are people who suffer from acne and are looking for a face wash to get rid of it. Lambert seems very credible to talk about this product because he informs the audience that used to suffer from severe acne and proactive helped him. He also says that he was embarrassed of his acne and it held him back from being himself and talking to other. This shows the emotion of his acne and how the product will help others feel more confident just like it did for him. It also makes a connection from the audience to himself which persuades them to buy Proactive.…show more content…
There are not any logical fallacies within this commercial. The overall tone of this advertisement is hopefulness and excitement. This is exemplified when Adam Lambert explains that he has not ever been able to find a product fix his acne problem until he started using Proactive. He explains to the audience that there is hope of getting rid of acne and he shows how exciting that it could be by telling them that his quality of life Improved drastically after using this product. This advertisement shows the value of being successful in life. This is shown by Lambert telling the audience that he was not able to be successful until his acne was gone because he was then able to be confident in himself. Overall this commercial of Adam Lambert endorsing Proactive is successful in persuading the audience to buy Proactive. It is successful because it is credible and uses the emotions of the audience in order to persuade them into believing that their life will improve in multiple way if they use this

More about A Rhetorical Analysis Of Adam Lambert's 'Proactive'

Open Document