Audience Analysis and Adaptation Worksheet

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Audience Analysis and Adaptation Worksheet COMM/310 Version 2: Public Speaking December 15, 2011 Prof. Barbara I. Abadía-Rexach University of Phoenix Material Audience Analysis and Adaptation Worksheet Speaker: Topic: Values What is this speech’s audience? Classmates What is this speech’s specific purpose? Persuade and motivate the audience to evaluate and put into practice personal values for success in life and work. In choosing a specific purpose, how may you narrow the topic so it is appropriate to this audience? To narrow this topic so it is appropriate, I will engage the audience with examples of everyday situations. Demographic Audience Analysis: What special adaptation is necessary in the speech? Age: Between 20 – 55 years old audience Gender: Male and Female audience Sexual orientation: No preference Religion: No preference Racial, ethnic, and cultural background: No preference Group membership: No preference Other (specify): N/A Situational Audience Analysis: What special adaptation is necessary in the speech? Size: Adequate Response to physical setting: Adequate Knowledge about topic: Well informed Interest level in topic: Subjects that interest them Attitude toward topic: Some set of attitude Disposition toward speaker: Perception of the speaker Disposition toward occasion: Appropriate Speaker: Topic: Values What devices will you use in the introduction to gain audience attention? * Utilizing rhetorical question as an attention getting devices. What steps will you take to relate the topic to this audience? * Personalize * Presents the idea some way related to the audience experienced. What are the speech’s main points? Why did you develop these particular points?

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