Online shopping is definitely the newest and boldest trend for retailers. Nordstrom has actually been offering online shopping access since 1998. But it has now adapted to even newer technology that enables customer to shop easily by releasing its mobile app and has also remained competitive in the online market by offering free shipping and returns. In 2011 the outstanding department store decided to make one of its best decisions that is accountable for that 30% increase in online sales: the acquisition of HauteLook. HauteLook is a Los Angeles-based online retailer.
One of CanGo’s leading competitors, Amazon, was established in 1997, and its primary scope of business was to sell books on the Internet. While many top companies spend millions to market their brands, Amazon puts that money into advancing technology on its website and creating affordable shipping options for its customers (Ante, 2009). The website offers not only books, but a wide variety of products ranging from electronics to home goods. Amazon has expanded six international sites including Canada, China, the United Kingdom, Germany, Japan and France and encompasses their branding strategy by stating "We're not in the book business or the music business. We're in the customer service business.
How has Apple implemented the marketing concept? Apple implemented its marketing concept by seemingly offering products to consumers that are state of the art and revolutionizing its industries. Apple seems to know what consumers demand before the consumers actually know. The iPod and iPhone were created before people even knew what a digital music player or a smartphone were. Not only do they sell these items the company sells high end computers to its customers.
CVS Pharmacy was the first pharmacy to establish an online presence that offered customers an alternative to purchase products as of today customers are able to track and refill prescriptions online. Last year CVS Caremark generated $123 billion in revenue; CVS is the second largest pharmacy to Walgreens in the United States however it’s the largest pharmacy based on prescription sales.
Amazon is an American electronic commerce company that has become an icon of internet business. Jeff Bezos founded the company in 1994 and launched it online in 1995 as an online bookstore. However, the logo soon became symbolic as they started to sell everything from A to Z. Time magazine names Bezos “1999 Person of the Year” and said, “Bezos’ vision of the online retailing universe was so complete, his Amazon.com site so elegant and appealing that it became from Day One the Point of reference for anyone who had anything to sell online.” Strengths • Well established web brand • Loyal customers base of over 12million shoppers • Distribution facilities to handle growth and fulfillment • Leader in use of technology to delivery targeted content • Excellent offline customer service • Building international presence in markets outside of the USA • Has moved away form being a low price supplier of books toward a focus on delivering outstanding service at a price Weaknesses • Amazon.com brand has been diluted by entering a wide number of product segments, increasing competition • Need to restructure business to drive toward profitability has meant upward pressure on prices • No offline brand presence • Insufficient community added value • Now competes as a mass merchant, allowing specialty stores to identify with particular segment, e.g. Barnes and Noble - books, eToys - Toys, Home Depot - Tools.
Amazon is global, it was an original .com within the last ten years it has devolved a consumer data base it has been one of the first online retailers. Amazon stated with books and ventured to now include electronic, toys, games, do it yourself and more. Weaknesses- with the addition of Amazons new category's, it could risk its brand status. Amazon is number one retailer for books. With their venture with new product category's they stand the chance of confusing customers while endangering band name.
Its headquarters are in Seattle, Wash. In Amazon's mission statement, the company says it's working towards becoming "Earth's most customer-centric company where people can find and discover anything they want to buy online." Millions of new and used items are sold on Amazon.com, Zappos.com, Endless.com, and Shopbop.com and on its international web properties. Items available for purchase include books, movies, music, games, sportswear, automotive parts and more. Founder Jeff Bezos started selling only books on Amazon.com in 1995.
More and more business relies on information technology because the manager of these businesses realizes the big difference between the traditional model and the new model. Amazon is a good example. When Amazon’s founder saw the opportunity to change the way people buy books, using the big power of IT, he made a successful move and expanded Amazon.com, making it a comprehensive online shopping website. This article will show how supply chain management and customer relationship management works in Amazon.com and how they affect Amazon.com to get big success. Company Overview Amazon.com, Inc. is an American multinational electronic commerce company.
However, a successful company like Amazon.com also has its own actual problems. What is the actual problem? Since the 1990s the company has invested heavily to quickly develop the best-in-class retailing, fulfillment, and customer service capabilities required to support its rapidly growing and increasingly complex business. During 1998 and 1999, Amazon.com spent over $429 million to build a state-of-the-art digital business infrastructure and operations that linked nine distribution centers and six customer service centers located across the United States and in Europe and Asia. However in late 1999 this distribution infrastructure provided 70 percent to 80 percent overcapacity.
E -BUSINESS The founder of amazon.com studied the book market before choosing it as a starting place for amazon.com, but more importantly was his understanding of internet and willingness to invest in the latest internet technology to make shopping online faster, easier and more personally rewarding. Jeff Bezoz saw an opportunity that other booksellers couldn’t see, as observed in Business week “ what Bezoz understood before mostly was the ability of the web to connect almost anyone with any product , meant that he could do things that couldn’t be done in the physical world, such as selling 3 million books in a single store”. In a nut shell, Amazon.com gained the first mover advantage CONTINOUS INNOVATION Another success factor for amazon.com is the company’s ability to innovate. The words of saunders said that Amazon.com is “technology company” aside being a retail company. Bezoz knows that there are no sustainable technological advantages and it has to be an ongoing strategy.