Ice Cream Industry In Russia Essays

  • Porters 5 Force Analysis on Ice-Filli

    1945 Words  | 8 Pages

    Ice-Filli | Russian Ice Cream Market | Porters Five Force analysis | | | | | Executive summery In the Russian ice cream market many economic factors have caused the market to fluctuate up and down over the years. These economic factors have affected the barriers to entry, power of suppliers, power of buyers, substitutes, and competitive rivalry within the industry. In this paper I am going to cover each one of these five forces, discus whether these forces are high or low within

  • Ice Filli Case Study

    6644 Words  | 27 Pages

    attractive was the Russian ice cream market? Discuss how its industry structure can be made more attractive. The Russian ice cream market was not structurally attractive in 2002. The two major shocks to the Russian economy in 1991 (fall of the Soviet Union) and 1998 (financial crisis) had major impacts on the ice cream industry as well (Appendix A and B). While 1991 ushered in foreign competitors with the opening of the Russian market, 1998 brought in a lot of other industry players such as frozen

  • Ice Fili Case Analysis

    1507 Words  | 7 Pages

    the Soviet Union in 1991, Russia turned to an open market rather than the constraining state-run economy. Ice cream producer: Ice-Fili, Russia’s largest domestic ice cream manufacturer, faced new competitors pouring into the Russian market to capitalize on this newly freed economy. An emerging competitor, Nestlé, a Swiss food and nutrition company, became a threat to Russian domestic ice cream producers as it quickly gained a substantial market share. In retaliation, Ice-Fili had to change the way

  • Ice Fili Essay

    2243 Words  | 9 Pages

    Question 1: Russian ice cream industry is unattractive. Industry was very attractive until there was a change in external environment. Change came after the collapse of Soviet Union and instability of economic and political situation. Power of Buyers is high. Buyers are distribution channels. Three of the five channels (kiosks, minimarts, and gastronoms) sell over 90% of the industry products. Kiosks are obviously limited by the physical space. Channels have the power to choose the brands and

  • Imc Plan for Ice Joy

    3318 Words  | 14 Pages

    a Marketing Manager of ice-cream firm, ICE JOY LLC, I have written the report explaining the integrated marketing communication plan (IMC) for launching and selling of a new ice-cream called ICE JOY. This new product has been made by the ICE JOY LLC Company. ICE JOY has budgeted RM 1 million for the IMC plan for 12 months period. The IMC plan has been developed to position Granular ice-cream as a new frozen dessert in the market. I have explained the introduction of ICE JOY and the company background

  • Mcdonalds Vs Quick Essay

    747 Words  | 3 Pages

    We are going to present you two international firms which are McDonald’s and Quick. Both are in the restaurant industry and are positioned only in the fast-food sector. We’ve chosen those two companies because of the high reputation they have and the way they are implemented in our consumption patterns. Indeed, since their creation both companies have experienced a rapid development. We’ll try to explain what the key of their success was and how they managed their international expansion. Quick

  • Ben & Jerry's Essay

    16825 Words  | 68 Pages

    their ice cream company in a gas station in Burlington, Vermont in 1978. They started selling pints of their high fat content ice cream with chunky ingredients and catchy flavor in their ice cream. Soon their business grew from the counter and they were able to take their business public to Vermont Stockholders in 1984. The company name was Ben & Jerry’s homemade, Inc. One of their objectives was to give 7.5% of the pretax profits to social causes. Due to the rich content in the ice cream they

  • Tqm Analysis Of Walls Icecream

    4477 Words  | 18 Pages

    of our Total Quality Management Project is to study the quality elements of any industry in Pakistan. For this purpose we have chosen an ice cream industry in Pakistan and especially on ‘Walls’ (Ice Cream) It is a product of Unilever which is basically a Dutch manufacturing company, has more than 40 years experience in ice cream industry and is ranked among the top companies in the world as far as ice cream is concerned. It has global network in the world. Unilever is the multi national

  • Strategy Essay

    4723 Words  | 19 Pages

    THE ACCESSION OF UZBEKISTAN TO THE WTO: CHALLENGES AND OPPORTUNITIES FOR THE FOOD PROCESSING INDUSTRY 2. The accession of Uzbekistan to the world trade organization: challenges and opportunities for the food processing industry The present article is based on the research paper Uzbekistan s Accession to the World Trade Organization: Challenges and Opportunities for the Food Processing Industry conducted by the Economics Department of the National University of Uzbekistan with the financial support

  • Business Essay

    6184 Words  | 25 Pages

    Corporate Services Riviera Industries Inc. 245 Dearborn Park Road Chicago, Il 60610 Dear Ms. Campion: It was a pleasure meeting you briefly at last week's Board of Trade event. It's amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at U. of Kansas, even overlapping for one year! I suppose we were destined to eventually meet face-to-face. I was fascinated by your synopsis of the history of Riviera Industries over the past, almost half-century

  • Marketig Mix Essay

    5688 Words  | 23 Pages

    The Globe Chain of Cafes Morocco, India, Iran, Russia, United States, United Arab Emirates, China Table of Contents Introduction------------------------------------------------------------------------------------------- Executive Summary --------------------------------------------------------------------------------- “The Globe” Café Chain of Coffee Shops------------------------------------------------------- SWOT Analysis of the Globe Chain of Cafes---------------------------------------------------

  • The People's Republic of China Essay

    2025 Words  | 9 Pages

    PEOPLE’S REPUBLIC OF CHINA | History of China China is a country that has had a lot of history on the hundreds of wars it has fought and conquered. At the beginning of the century China was not in the best shape because there was almost no industry and it had a corrupt government. But now China’s current economy continues to grow at around 10% a year; some economists expect it to outdo the USA by 2020. Chinas government has been working hard to cut corruption and to be able to have some positive

  • Geoghraphy Essay

    584 Words  | 3 Pages

    is the 27th largest in the world in terms of purchasing power parity (PPP), and 44th largest in terms of nominal GDP. Pakistan has a semi-industrialized economy, which mainly encompasses textiles, chemicals, food processing, agriculture and other industries. The trading post are used by landlocked are a source of income for pakistan as they pay taxes. Planes ehch cross over Pakistan have to pay taxes too which is economically beneficial for us. Being the neibour of China we get alot of goods from tere

  • Business Plan

    3248 Words  | 13 Pages

    China, Mongolia and Russia are pioneers among the Hippophae growing countries by having harnessed the potential of this plant for various purposes like food, medicine and cosmetics. In China alone the total value of sea buckthorn products was more than US$ 20 million in 1990. In Pakistan this plant is still not fully exploited for its benefits despite an estimated natural cover of 7,000 hectares in the Northern Areas. The sea buckthorn industry has been thriving in Russia since 1940 when scientists

  • Mr. Jaffar Essay

    2073 Words  | 9 Pages

    produce ice cream to sell in the summer when demand for sausages falls. 1970Unilever acquires the meat business Zwanenberg's at Oss, which would eventually become the Unilever meat group UVG. 1971Lipton International is acquired and Unilever's tea business becomes one of the largest in the world. Impulse deodorant is launched, starting in South Africa. By 1985 it will be sold in 30 countries. Mentadent is launched in Austria as a revolutionary gum health brand. 1973Frigo ice cream is acquired

  • Unilever Essay

    16062 Words  | 65 Pages

    announcement of its Path to Growth strategy, which was met with considerable skepticism on the part of industry analysts, Unilever management undertook a series of actions over the next 12 months to deliver on its commitments to boost the company’s sales and profits. By March 2001, the company had • C-470 Made 20 new acquisitions worldwide, including SlimFast diet foods; Ben & Jerry’s ice cream; Bestfoods (whose 1999 sales totaled $8.6 billion across 110 Copyright © 2001 by Arthur A. Thompson

  • Taxonomy Of Unilever's Innovation Network Essay

    4219 Words  | 17 Pages

    capabilities into new products and systems. The goal of this article is to examine differences between various types of networks of internationally dispersed capabilities and study why the pre-conditions to gain leverage from these differ across industries and companies. In order to accomplish this, a taxonomy of internationally innovative networks will be built based on the dimensions of international duplication and diversification of advanced technological capabilities by analyzing a sample of

  • Knowledge Essay

    2015 Words  | 9 Pages

    Warana Shrikhand has set a record of highest selling in India. It's also one of the most popular products in Maharashtra. All this stands as a solid proof of the Warana's quality. Soon, these products will be exported to European countries, US, UK, Russia, South Africa and Bahrain. The dairy produces various Milk & Milk products like UHT Tertra Pak Milk, Pasteurized Milk, Milk Powder, Shrikhand, Ghee, Butter, Cheese,Paneer, Chhass, Dahi, Lassi and many more. The Warana Dairy is now all set to enter

  • Pinkberry Essay

    10271 Words  | 42 Pages

    Pinkberry Franchise 3 1.3 Corporate Level Strategy 4 1.4 Business Level Strategy: Product Differentiation 6 1.4.1 Global Product Planning: Strategic Alternatives 8 1.4.2 Broad Market Strategies 9 1.5 SWOT Analysis 10 1.6 INDUSTRY ANALYSIS 14 1.6.1 Industry Life Cycle 14 1.6.2 Porter’s Five Forces 15 1.6.3 Competitor Analysis 17 1.7 Marketing Plan 18 1.7.1 Segmentation 18 1.7.2 Marketing Mix 18 1.8 Supply Chain and Resource Management 21 1.9 Financial Analysis of Launching

  • Mid Toer Essay

    6863 Words  | 28 Pages

    Subbarao said, "we are way above the threshold" and a level of around 5 per cent on the headline inflation is the RBI's threshold. His comments come ahead of the July 31 quarterly monetary policy. There is increased clamour for rate cuts by the industry as growth has slowed dowm. India must carry "difficult" economic reforms: Obama Noting that India prohibited foreign investment in too many sectors such as retail, US President Barack Obama today cited concerns over deteriorating investment climate

  • Marketing Essay

    14014 Words  | 57 Pages

    SUMMARY Before the economic crisis in autumn 2008, Russia had one of the fastest growing economies in the world. Rising incomes in the 2000s boosted consumer optimism and spending on non-essential goods and services. Real GDP growth rate was 8.1 percent in 2007, but in 2009 real GDP shrank by 7.9 percent. Real GDP growth of 4.0 percent was reached in 2010 with high oil prices and a government policy geared toward economic growth. Table 1: Russia: Social and Economical key figures Population

  • Uniliver in Indina Essay

    3387 Words  | 14 Pages

    of soaps and detergents, personal products, beverages, foods, ice cream, exports and other products such as chemical and agriculture products.”(Dhillon, 2007) Part III. Strategy Framework A. Ambition 1. Qualitative Ambition The organizational mission statement of Unilever is that all the employees are dedicated to meeting the everyday needs of people everywhere. They provide washing powder, shampoo and toothpaste, teas, ice cream, oils and spreads for consumers worldwide. In addition, Unilever’s

  • Restaurant L'Etoile Book Essay

    22496 Words  | 90 Pages

    as seen the two demographics we found are not completely the same. The loss of turnover in the hospitality sector has different causes, but to gain turnover again, a solution for this loss will help. One of the main causes that the hospitality industry is losing turnover is the economic crisis that occurs nowadays. People have less money to spend than before, horeca for example needs to take that into account. If for example the restaurant prepares a daily snack for a low price it will attract

  • Study the Dairy Products Industry from the Structure –Conduct- Performance Perspective Essay

    4496 Words  | 18 Pages

      Contents DIARY INDUSTRY: A GLOBAL PERSPECTIVE 2 US DAIRY INDUSTRY: OVERVIEW AND ANALYSIS 2 PEST ANALYSIS OF US DAIRY INDUSTRY 4 REGULATORY ENVIRONMENT OF US DAIRY INDUSTRY 4 VALUE CHAIN ANALYSIS 6 STRUCTURE CONDUCT PERFORMANCE FRAMEWORK 8 STRUCTURE 8 CONDUCT 11 PERFORMANCE 13 CASE ANALYSIS: NESTLE 15 SWOT ANALYSIS 15 RESOURCE BASED VIEW OF THE FIRM 16 Tangible Resources of Nestle 16 Intangible Resources of Nestle 17 Capabilities of Nestle 18 VRIO ANALYSIS 19

  • Latest Trends In Liqueur Business Essay

    13698 Words  | 55 Pages

    distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar. Most liqueurs range between 15 and 70 percent alcohol by volume. they developed. Cordials and liqueurs comprise the second largest spirits category in the industry behind vodka. And that category is growing, thanks to consumer taste trends. Last year, the category was up 1.3%, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with:

  • Marketing Plan

    2834 Words  | 12 Pages

    Brand Extension Marketing Plan Timothy C. Hecker Prof. Kelly Bruning June 10, 2013 GB530 – Marketing Management EXECUTIVE SUMMARY Within most industries there is a growing demand for increased productivity and reduced operating costs. The Bag-In-Box industry, which provides bulk storage solutions for many beverage and dairy companies, is no exception. Achieving this goal is the premise behind the LB6000. The LB6000 is a multi-head rotating filling machine to be developed

  • Vinamilk International Business Essay

    3010 Words  | 13 Pages

    forecasted. Finally, the report will be conducted in professional and dynamic way including full citation and reference. VINAMILK Background Information Being operated at first in 1976, VINAMILK has became the leading company in Vietnam dairy industry by owning 39% of total dairy market share even surpassed well-known brand Friesland from Netherland in 2010 (Figure 01). Further, VINAMILK is one of most successful MNEs earned revenue over US $1 billion in two successive years 2011 and 2012 as officially

  • Financial Evaluation of Unilever Essay

    2855 Words  | 12 Pages

    last two decades acquired the meat business Zwanenberg's at Oss, Lipton International, Brooke Bond, Naarden, Calvin Klein and Elizabeth Arden/Fabergé, Brayers ice cream, Kibon ice cream, Bestfoods, Slim Fast Foods, Ben & Jerry's and the Amora-Maille. In 1992 Unilever entered the Czech Republic and Hungary, and established UniRus in Russia, also enters in India and other parts of the world. (Unilever, 1995 p.3) Unilever N.V. operates as a fast-moving consumer goods company in Asia, Africa, the Middle

  • Americanization Essay

    1374 Words  | 6 Pages

    muttered by all of Europe, although they have no idea what the phrase means. How Are We Being Americanized? Over the past few decades, American capitalism has rapidly taken over the entire world. Not even the most communist nations of China and Russia are immune to this rapid invasion of American culture. The most visible sign of globalization seems to be the spread of American hamburgers and cola to nearly every country on earth. U.S.A, which has the world's biggest economy and strongest known

  • Threat Of Global Warming Essay

    2365 Words  | 10 Pages

    along just so they thought I knew what they were talking about. I went home that day and googled it, afterwards trying to understand how this could be amusing to anyone. I imagined polar bears on melting ice cubes floating in the middle of a boiling ocean. I pictured a world with no ice cream, no trees, and no penguins. I was being a little irrational, however, with the high and increasing levels of carbon-dioxide, methane, and other atmosphere attacking pollutants; a world even adults would

  • Globe Essay

    1735 Words  | 7 Pages

    capital out of a country so profits can easily be returned to the base country or a tax-haven The reduction, elimination, or harmonisation of subsidies for local businesses so overseas companies can compete against them without any support for local industry and employers The establishment of local subsidies for global corporations so that they can make things cheaper in oen country rather than another The harmonisation of intellectual property laws and cross-border recognition of intellectual property

  • Comparison of Amul Milk and Mother Dairy Milk Essay

    7976 Words  | 32 Pages

    set up in 1974 under the Operation Flood Program. A wholly owned company of the National Dairy Development Board (NDDB), Mother Dairy manufactures, markets & sells milk and milk products under the Mother Dairy brand (Milk, Cultured Products, Ice Creams, Paneer and Ghee), Dhara range of edible oils, Safal range of fresh Fruit & vegetables, Frozen Vegetables, Processed Fruit & Vegetable Products, Fruit Pulps & Concentrates in bulk aseptic packaging and fruit juices at a national level

  • Starbucks Marketing Strategy Essay

    1782 Words  | 8 Pages

    Important Incidents in Starbucks Corporation Moving onto the SWOT Analysis of Starbucks, this is discussed below: Strength(s): 1) Starbucks Corporation has launched variety of coffee line beverages from lattes, Espressos, Frapucinno, coffee ice cream. This provides the target market to enjoy the more branded and quality coffee beverages. 2) Starbucks has turned into a profitable organization over the time. It has monopolized the beverage market. 3) It has retained and gained employee

  • Brand Management Satya Essay

    4699 Words  | 19 Pages

    Satyajit SUBMITIED TO, DR.M.S.SUBHAS. Biscuit Industry INDIAN BISCUIT INDUSTRY Size of the Industry: The production capacity of wafer biscuits is 60 MT and the cost is Rs.56,78,400 with a motive power of 25 K.W. Geographical distribution: Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Output per annum: Biscuit industry contribute Rs 8,000 crore to the FMCG industry today provides vast opportunity Percentage in World Market: Indian subcontinent

  • Fmcg Company Essay

    1579 Words  | 7 Pages

    areas have been viewed as unhealthy and also lower margins. Nestlé’s LC-1 division was not as successful as it has been thought it would. The growth in the organic food sales division was flat since 2008, even though the industry grew 8.9%. Since 2004 the breakfast cereal industry has been under fire from the FDA and the American Medical Association, both of which said that false claims of “heart healthy” and “lower cholesterol” had to be removed from packaging and advertising. Nestlé has also been

  • Starbucks Essay

    2654 Words  | 11 Pages

    with several firms to extend its brand into new categories. For example, it joined with PepsiCo to stamp the Starbucks brand on bottled Frappuccino drinks and a new DoubleShoot espresso drink. Starbucks ice cream, marketed in a joint venture with Breyer’s, is now a leading brand of coffee ice cream. Starbucks is also examining new store concepts. It’s testing Café Starbucks, a European-style family bistro with a menu featuring everything from huckleberry pancakes to oven-roasted seared sirloin and

  • Fmcg Sector Analysis

    4801 Words  | 20 Pages

    Submitted to Prof. Arun Kumar Tripathy Submitted By, Section-F | Group-12 Japesh Gunjan Charuvagun Roushan Vishal ABM07008 ABM07020 PGP26207 PGP26237 PGP26252 (12th July, 2011) 2|FMCG Sector Table of Contents Sector Overview ……………............ Industry Category & Products ……... Key Players in India………………… SWOT Analysis…………………….. PEST Analysis ……………………... Porter’s Five Forces Analysis ……… Growth Prospects …………………... Advantages to the sector …………… Market opportunities ……………..... Company Prospects

  • Starbucks Essay

    4259 Words  | 18 Pages

    bottled iced and juiced tea (Distributed through NACP PepsiCo) * Starbucks Discoveries® chilled cup coffees (Distributed through NACP PepsiCo) * Seattle’s Best Coffee® Iced Lattes (Distributed through NACP PepsiCo) * Starbucks® Ice Cream: Super‐premium coffee and coffee‐free flavors (Distributed through Unilever) LIST OF ALL COUNTRIES WHERE STARBUCKS HAS CAFES/RETAIL PRESENCE (2012) * * Guatemala * Mexico * Peru * USA The Americas (North and South America)

  • Mobile Security Essay

    6907 Words  | 28 Pages

    and fraudsters. 1. Highlights * Mobile malware is a profitable business. The mobile malware industry has matured and become a viable business model for attackers. * One type of Malware designed for profit — Toll Fraud — is the most prevalent type of malware. Primarily impacting Eastern Europe and Russia, Toll Fraud has successfully stolen millions from consumers. * As the mobile industry evolves so do mobile threats. Fraudsters are tampering with legitimate mobile tools and advertising

  • Nestle Strategy Essay

    4251 Words  | 18 Pages

    World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. 29 of Nestlé's brands have annual sales of over 1 billion Swiss francs, including Nespresso,Nescafé, KitKat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. As mentioned above, Nestle has created a wide range of products

  • Hul vs P&G Essay

    26445 Words  | 106 Pages

    request of the Board of Directors of Unilever, we provide herein our analysis of the Personal Products Industry and a strategy analysis of both Unilever and its biggest competitor, Procter & Gamble. The enclosed analysis also provides recommendations for Unilever to improve its competitive advantage. Respectfully submitted, GSA Procter & Gamble, Unilever and the Personal Products Industry Global Strategy Advisors Lee Ann Graul, Sherry Henricks, Steve Olp and Charlene Strohecker University

  • Russia Essay

    25492 Words  | 102 Pages

    ------------------------------------------------- Russia From Wikipedia, the free encyclopedia "Russian Federation" redirects here. The Russian Soviet Federative Socialist Republic was also alternatively called the "Russian Federation". For other uses, see Russia (disambiguation). Coordinates: 60°N 90°E Russian FederationРоссийская Федерация Rossiyskaya Federatsiya | | | Flag | Coat of arms | | Anthem:  "Государственный гимн Российской Федерации" "Gosudarstvennyy gimn Rossiyskoy

  • Starbucks Essay

    8335 Words  | 34 Pages

    Frappuccino® coffee drinks, Starbucks Discoveries® chilled cup coffees, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy+Coffee drinks; Seattle’s Best Coffee® Iced Lattes, Tazo® bottled iced and juiced teas. • Starbucks® Ice Cream: Super‐premium coffee and coffee‐free flavors. Starbucks markets these products to consumers who enjoy high quality coffee and tea beverages. They enhance this by offering a friendly atmosphere in their stores with relaxing chairs and free Internet

  • Case 1-4 Marketing Microwaves Essay

    50942 Words  | 204 Pages

    of their products results in illness or death. The assault was dramatized in the recent Swiss case involving Nestlé Alimentana. The responses of milk product manufacturers have ranged from writing corporate policies on LDC marketing to organizing industry councils and holding meetings with pressure groups. But most significantly, companies have altered marketing practices in ways that other firms making consumable items should find instructive. These changes include 70 Tightening up direct

  • Accounting Papaer Essay

    281981 Words  | 1128 Pages

    Finally, I would like to mention my three children Catherine, Nicholas, and Peter. Their contribution to this book was putting up with a father spending too many hours in his study. The four of us have much in common—not least of which is our love of ice cream (which becomes apparent in Chapter 4). Maybe sometime soon one of them will pick up my passion for economics as well. N. Gregory Mankiw December 2010 table of contents Preface: To the Student viii Acknowledgments xi FYI: Adam Smith and

  • Controls Essay

    2744 Words  | 11 Pages

    store that allow customers to brew their own coffee or tea at home. The company also has access to joint venture partnerships that allows them to produce and sell coffee drinks such as their famous Frappuccino as well an exclusive line of premium ice cream. These products have helped establish Starbucks as a recognized and respectable brand and company throughout the world. There are millions of consumers all over the world that walk into Starbucks every day for a cup of coffee. The coffee is usually

  • Sw.Principles.of.Macroeconomics.6th.Edition Essay

    288888 Words  | 1156 Pages

    I would like to mention my three children Catherine, Nicholas, and Peter. Their contribution to this book was putting up with a father spending too many hours in his study. The four of us have much in common—not least of which is our love of ice cream (which becomes apparent in Chapter 4). Maybe sometime soon one of them will pick up my passion for economics as well. N. Gregory Mankiw December 2010 table of contents Preface: To the Student viii FYI: Adam Smith and the Invisible

  • Marketing -Market Entry Essay

    10487 Words  | 42 Pages

    world’s giants in the food business, invested heavily in the ice cream market in Saudi Arabia, judging the market to be highly attractive by using established measures such as the proportion of youth in the population and the climate of the country. Yet, by 2001, both firms had exited the market, unable to reach profitability in the face of cultural barriers such as the inability of women to drive to supermarkets and low acceptance of ice 3. 4. “The Great Leap Forward,” The Economist, January

  • Unilever Essay

    2602 Words  | 11 Pages

    environment. A large number of recessions have affected throughout the history of the world. The European Union and Australia were affected by the recessions during 2000-2001 and with United States in 2002-2003. Canada avoided the recession and Russia, after a long decline during the 1990s, started recovering. However, Japan's recession, which started in the 1990s, continued. During the 1990s a large number of economists predicted the early recessions of the 2000 because of the boom of the 1990

  • Packages Limited Essay

    4550 Words  | 19 Pages

    packaging industry based upon indigenous raw material and talent. It was established in 1957 as a joint venture between the Ali Group of Pakistan and Akerlund & Rausing of Sweden, to convert paper and board into packaging for the consumer industry. It started out as a as a private limited company with a total of about 300 employees. Initially the emphasis was on conversion business and raw material was purchased from outside. Encouraged by the response and confidence reposed by the industry at large