Htc Smartphone Analysis Essays

  • Htc Corp in 2012 Essay

    1620 Words  | 7 Pages

    | HTC Corp. in 2012 | Individual Case Analysis | | Simon Teller | 2/28/2013 | | COMM 445 – Section L Dr. Jared North HTC Corp. in 2012 HTC Corporation, once the darling of the smartphone market, is now facing hard times. Its stock price is tumbling; its revenues and earnings are falling and its once growing global smartphone market share, has dropped from 8.9% in Q1 of 2011 to 4.8% in Q1 of 2012 ( Now the company faces many questions, as to how it will regain

  • Mobile Industry : Htc Essay

    3459 Words  | 14 Pages

    through internet and also video calls. 4) 4G system is expected to provide a comprehensive and secure all-IP based mobile broadband solution to smartphones, and other mobile devices at 100 Mbit/s for high mobility communication (such as from trains and cars) and 1 Gbit/s for low mobility communication (such as pedestrians and stationary users) Smartphones have become a necessity from a luxury. The mobile industry has influenced the lives of millions of people worldwide. From being only a voice communication

  • Htc Case Analysis

    1215 Words  | 5 Pages

    HTC Case Analysis Problem statement: The HTC Corporation after around a decade of achievements faced difficult times in 2012 with the fast-growth and increasing competitive market, regarding to patent infringement disputes with Apple Inc (the patent wars). In addition, alliances between the two main HTC suppliers with its competitors, Google with Motorola and Microsoft with Nokia; the continuing growth of Samsung and the Apple success with its iPhone were intensifying the competition. Given this

  • Htc Analsyis Essay

    6277 Words  | 26 Pages

    HTC Corporation (formerly known as High Tech Computer Corp.) is a Taiwan-based smartphone manufacturing company engaged in design, development, manufacturing and sales of mobile computers, personal digital assistant phones, touch phones and smart phones and offers its products in Europe, Asia pacific, North and Latin America, Africa and Middle East (Bloomberg, 2010). The company has gained a reputation in terms of innovation related to the features of their products as well as their design The

  • Htc Corp Analysis

    657 Words  | 3 Pages

    Introduction HTC Corporation (formerly High Tech Computer Corp) is one of the world’s leading developers and manufacturers of Windows OS based pocket PCs, and smartphones. The company carries out both ODM and own brand business under the name HTC, and also supplies customized communication products to wireless operators around the world. By 2007 HTC achieved an estimated global Windows CE-based pocket PC market share of 68%. This report entails strategic actions required to achieve the goal of HTC Corp

  • Mary of the Executives’ Em Essay

    1232 Words  | 5 Pages

    More information from HTC Corporation (2498) - Financial and Strategic SWOT Analysis Review Description: Summary HTC Corporation (HTC) formerly, High Tech Computer Corporation is a manufacturer of smartphones and tablets. The company focuses on the designs, develops, manufactures, and sells smart hand-held devices, such as, personal digital assistants (PDAs), smartphones, and other related components. The company alsodesigns Microsoft mobile platform

  • Htc Company Essay

    2441 Words  | 10 Pages

    TABLE OF CONTENTS I. Executive Summary…………………………………………………..3 II. Vision ………………………………………………………………..3 III. Environmental Analysis ………………………………………….….4 IV. Strategic Analysis…………………………………………………….5 V. Competitive Strengths, Weaknesses, Opportunities and Threats……5 a. Android SWOT Analysis…………………………………………6 b. HTC SWOT Analysis……………………………………………..7 VI. Business Strategy and Objectives……………………………………8 VII. Assessment of Resources and Competitive Position………………...9 VIII.

  • Operation Management Challenges Essay

    459 Words  | 2 Pages

    5. Competitive Analysis For the Smartphone market, it has always been competitive because of the development of technology. The technology is changing day by day so the that many Smartphone companies always want to make a first move for their phone technology. Doing a competitive analysis, Apple will understand clearly about their competitors such as Samsung, HTC, Google, Nokia... Furthermore, Apple can also have a better communication with their customers about how best they can serve them. In

  • Marketing Research Essay

    946 Words  | 4 Pages

    Marketing Research Report On Smartphone Submitted to Prof:- Sudhesh Srivastav Submitted by CONTENTS * OBJECTIVE OF THE SYUDY * ACKNOWELDGEMENT * RESEARCH METHODOLOGY * ANALYSIS * QUESTIONNAIRE * CONCLUSION * BIBLIOGRAPHY Objective of the research The objective of the research is: 1- To investigate brand loyalty in relation to Smartphone market. 2- To identify the factors that influences the buyers to buy smart phone. ACKNOWELEDGMENT A large

  • Htc Report

    3493 Words  | 14 Pages

    1: THE INPUT STAGE Stages 1 summarize the basic input information needed to formulate strategies. The information derived from these three matrices provides basic input information for the matching and decision stage matrices. 1. INDUSTRY ANALYSIS: THE EXTERNAL FACTOR EVALUTION (EFE) MATRIX: An EFE Matrix allows strategies to summarize and evaluate economic, social, cultural, demographic, environmental, political, government, legal, technological, and competitive information 2. THE

  • Htc Marketing Strategy Essay

    3259 Words  | 14 Pages

    | | | | History of HTC | | | 3 | | | | | | | | International Marketing | | 3 | | | | | | | | HTC Entering International Market | 4 | | | | | | | | Researching International Markets | 4 | | | | | | | | International Marketing Environment | 5 | | | | | | | | International Marketing Strategies | 5 | | | | | | | | Product & Pricing Strategies | | 6 | | | | | | | | Marketing Plan of HTC | | 6 | | | | | |

  • Global Smartphone with Oled Display Market Size 2017 Industry Trend and Forecast 2022 Essay

    582 Words  | 3 Pages

    Global And China Smartphone with OLED Display Industry 2017 Market Research Report is a professional and in-depth study on the current state of the Smartphone with OLED Display industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Smartphone with OLED Display market analysis is provided for the international market including development history, competitive landscape analysis, and major regions’

  • Global Sim Free Smartphone Industry Market Research Report 2017

    605 Words  | 3 Pages

    The Global SIM Free Smartphone Industry 2017 Market Research Report is a professional and in-depth study on the current state of the SIM Free Smartphone industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The SIM Free Smartphone market analysis is provided for the international market including development history, competitive landscape analysis, and major regions’ development status. Secondly

  • Emerging Nokia Essay

    1720 Words  | 7 Pages

    personal experience. Provides thorough and sometimes insightful analysis of facts presented in the case, using multiple methods or tools to reach conclusions about potential courses of action. Provides thorough consideration of multiple alternative courses of actions, identifying strengths and weaknesses of each. Knowledge Considers facts from the case and cites related knowledge from theoretical or empirical research. Analysis Does not attempt to draw meanings from facts presented in the

  • Project Essay

    1353 Words  | 6 Pages

    Output 22 6.3.1 Discriminant Analysis SPSS Output 22 6.3.2 N-Way Anova SPSS Output 25 6.3.3 Cross tabulation SPSS Output 26 6.3.4 t-Test SPSS Output 29 7. References 29 Executive Summary Nokia Mobile Phone Manufacturer has been industry leader in mobile consumer base for a long time. It commanded the market leadership position for 3 years 2008 till 2010.However,since 2010 Nokia have started losing market share to new entrants i.e. Samsung, Apple ,HTC. The objective of this research

  • Apple Essay

    500 Words  | 2 Pages

    improvements on its existing line of devices or look for opportunities elsewhere? External Analysis: Over the years, Apple has built an extraordinary brand image providing the most innovative, unique products, mainly through the PC industry. With this strategy, it has attracted loyal customers and huge supplier networks, pursuing a premium pricing differentiation. However, the shift to tablets and smartphones requires a new strategy. Computer Industry-

  • Negotiation Essay

    1543 Words  | 7 Pages Analysis: How Apple overwhelmed Samsung's patent case tactics SAN FRANCISCO, Aug 27 (Reuters) - In August 2010, just a few months after Samsung Electronics launched its Galaxy smartphone, a team of Apple Inc lawyers flew to South Korea. Apple's late co-founder, Steve Jobs, had already told Samsung executives at a meeting earlier that summer that he considered the

  • Marketing Essay

    2462 Words  | 10 Pages

    is well rounded in effectiveness and efficiency furnished with an easily accessible S Pen. Samsung Electronics known as the parent brand, responsible for the manufacturing for their smartphones is a South Korean multinational corporation headquartered in Suwon. They have been building an image that caters to smartphone users through their competitive based pricing as to compete with the IPhone 6. Fuelled by the popularity that its line of Samsung Galaxy brought about, the collection of Samsung notes

  • Strategic Review And Analysis Of Palm Inc.

    2033 Words  | 9 Pages

    1 Introduction In this paper I will do a strategic review and analysis of Palm and report on its current situation which includes its mission and vision as well as its current strategy. Under its current strategy I’ll discuss its goals and objectives, the major strengths of the company that are the basis for G&O and its major weaknesses that are planned for improvement or to compensate. I’ll perform a competitive analysis of its current major competitors to include the product lines, competitive

  • Nokia Essay

    1168 Words  | 5 Pages

    This report gives an overview on what is happening on the mobile phone market today and analyses Nokia’s market position in the mature European market. This report includes a brief introduction to Nokia followed by an environmental analysis, SWOT analysis and trend analysis of the company. Half way through the report you can find information about consumer behaviour, brand profile and segmentation. At the end, this report introduces the main competitors and analyzes the competitive market. Finally we

  • Rim Talent Management Essay

    1329 Words  | 6 Pages

    Issue of Topic Talent Management: RIM is a telecommunications company which specializes in the development of smartphones. Research and development is one of the many areas RIM specializes in, which is crucial to the success and development of the company. They compete in a market that requires a high demand of talented workers. Because of this, RIM should focus their recruitment strategy on talent management. Talent management is the processes of helping an organization generate a continuous supply

  • Iphone 4s Report

    2300 Words  | 10 Pages

    marketing environment, the Micro-Environment will use Porter’s Five Forces Model to analyse competitor rivalry within the smartphone market, as well as the power of Apple’s suppliers. Lastly, this report will explain and summarise why the launch of the iPhone 4S will find success within the UK smartphone market. Table of Contents Introduction4 Methodology5 Analysis & Interpretation6 The Internal Environment7 The Macro-Environment 8 The Micro-Environment 9 Recommendations

  • Augmented Smaertphone Essay

    4135 Words  | 17 Pages

    Augmented Smartphone Applications Through Clone Cloud Execution Byung-Gon Chun, Petros Maniatis Intel Research Berkeley Abstract Smartphones enable a new, rich user experience in pervasive computing, but their hardware is still very limited in terms of computation, memory, and energy reserves, thus limiting potential applications. In this paper, we propose a novel architecture that addresses these challenges via seamlessly—but partially—off-loading execution from the smartphone to a computational

  • Samsung Project Plan

    5662 Words  | 23 Pages

    smart-phone market. 2.0 Situation Analysis Samsung has positioned itself as a leading competitor in the smart-phone market and has experienced incredible growth in the past few years. The product line has been well received and enjoys a huge percentage of the market share. Samsung seeks to continue that growth by reaching new markets. There is a basic market need for a business capable smart-phone product line that also caters to personal use. 2.1 SWOT Analysis To accomplish our mission of continued

  • Iphone Marketting Plan

    4307 Words  | 18 Pages

    By Mehrdad Homayunfard 41481402 TABLE OF CONTENTS: Contents Executive Summary: 1 Situation Assessment and Analysis: 2 The competitors 2 The Market 3 Trends: 3 Main product offering and issues faced: 3 Macroenvironment: 4 MARKET SUMMARY: 4 Demographics 4 Market Needs & Trends: 6 Market Growth: 6 Competition: 6 SWOT ANALYSIS 7 Product Offering 7 Keys to Success: 7 Critical Issues: 7 MARKETING STRATEGY: 8 Mission: 8

  • Cost Analysis

    1065 Words  | 5 Pages

    The purpose of this research is to conduct a cost analysis on a significant item that I have purchased; the item that will be discussed throughout this paper is the Samsung Galaxy S4. According to the Federal Acquisition Regulation (FAR) cost analysis is defined as review and evaluation of any separate cost elements and profit or fee in a proposal needed to determine a fair and reasonable price (Acquisition Central, n.d.). In detailed information, I will discuss the following; significant item

  • Strategic Planning for Samsung Essay

    5684 Words  | 23 Pages

    on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward. SWOT Analysis Strengths Hardware integration with many open source OS and software. Samsung is focused on producing devices which can be integrated with most of the software and OS. This gives Samsung products an edge over Apple’s (its arch rival) devices

  • Global Mobile Essay

    1812 Words  | 8 Pages

    Industry Analysis Global Mobile Phone Industry Use the attached fact base and your own knowledge of the Global Mobile Phone Industry to develop and present:  * A map of the strategic groups in this industry * A five forces analysis. * Is this an attractive industry? * How is it changing?  * A PEST analysis identifying the critical PEST factors and relating them to deeper underlying trends.  * The critical success factors in this industry. For this analysis take mobile

  • Statistic Essay

    898 Words  | 4 Pages

    1.1 Using statistical analysis of market data what percent of the market share does Apple has. Apple market share is Apples units/ Total units 13484.4 / 417085.7= .032330046 Apple market share = 3.2330046% 1.2 Based on the market trends shown, what is the potential impact on the market if Motorola doubled their sales? Explain your answers with facts and data. If Motorola doubled their sales, their market share will be (8961.4/417085.7=.042) 4.2%, instead of (8961.4 *2 /417085.7=

  • Google Inc. Essay

    3645 Words  | 15 Pages

    | Ranked by Fortune magazine as one of the top 100 companies to work for in 2011and as one of the top 10 innovative companies by Forbes magazine, Google Inc. has become a technology powerhouse forced to be reckoned with, taking the Mobile Smartphone market by storm with the launch of most customizable Mobile operating system yet, Android 4.0. Google is a very large company with many different operations so rather than discussing every single aspect of Google, this paper will focus more specifically

  • Starbuck Coffee Essay

    5088 Words  | 21 Pages

    Mbus 2 Oct 28th, 2012 Dr. Nguyen Huu Lam List of Group 4 1. Phan Huynh Van Thao 2. Truong Thi Xuan Thao 3. To The Ha A. Question for group A key executive at Apple has learned of your considerable skills in strategic analysis and has hired you to develop a strategic plan that will enable Apple to improve its position in the computer and mobile phone industries, maintain its leadership position in the digital music player industry, and achieve rapid success in the tablet

  • Pseudo Crysis Essay

    3683 Words  | 15 Pages

    telecommunication hardware business. Google has a strong partnership with companies such as Samsung and HTC (Google’s operational system, Android, is run by their devices), which are strong players in this field. Consequently Google had to come face-to-face with its “partners” and compete with them. That definitely affected the relationships between the enterprises. Nonetheless this did not mean that Samsung and HTC would cease to use Android because otherwise they would have had to redevelop their entire devices

  • Tablet Demand Essay

    46858 Words  | 188 Pages

    market, and we see more beneficiaries than challenged companies. Tablet disruption is not yet discounted by the market in many industries.Tablets should reduce PC market growth by 3 percentage points in 2011—maybe more over the long term. Like smartphones, tablet growth is likely to benefit the established leaders while challenging legacy technology. The impact on printing companies may be the most underappreciated cannibalization story, and we highlight AMD, Dell, Lexmark, and Ricoh as potentially

  • Kkd Internal Strength Essay

    1147 Words  | 5 Pages

    UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM STRATEGIC MANAGEMENT REPORT BCD: Krispy Kreme Doughnuts in 2006: Is a Turnaround Possible? Question: Have a brief overview of the BCD’s mega-environment and answer the first 3 questions of the external analysis. Weekly Report Evaluate a Company’s External Environment Discussion: Identify the driving forces of the cellphone trading industry in Hanoi. Answer: Cellphone trading industry in Hanoi is witnessing a significant increase in demand as well

  • Case Analysis: Apple, Inc.

    1753 Words  | 8 Pages

    competes against Microsoft and Adobe with software; against Dell, IBM, and Hewlett-Packard with laptops and personal computer hardware; and against HTC, Samsung, Motorola, Nokia, and Sony with smartphones and small personal computer devices (Thompson et al, 2012). A key element to Apple’s strategy in computers, personal media players, and smartphones is in their constant focus on cutting edge innovation and subsequent marketability (Thomson et al, 2012). Apple Inc. has an exceptionally strong research

  • Nokia Essay

    13126 Words  | 53 Pages

    company as measured by revenue in Fortune Global 500 list of 2010. As of 2010, AMR Research ranks Nokia's global supply chain number nineteen in the world. In July 2010, Nokia announced that their profits had dropped 40%. In the global smartphone rivalry, Nokia dominates the worldwide mobile markets, but remains fragile in the United States. On 11 February 2011, Nokia announced a partnership with Microsoft which will mean most future Nokia smart phones will be powered by the Windows

  • Marketing - a Green Mobile Phone Essay

    7230 Words  | 29 Pages

    : ………. Due Monday August 2012 Word Count 3520 Excluding the external situational analysis and the two tables EXECUTIVE SUMMARY This marketing plan presents a new Nokia green phone and how it will be successfully marketed into the tough smartphone market. The current mobile phone industry is very competitive with many producers catering for all price levels within the market. The smartphones being produced are constantly being improved as far as design, functionality and performance

  • Blackberry Essay

    5601 Words  | 23 Pages

    3871 Student ID: u1321364 1321364 1 I. EXECUTIVE SUMMARY The purpose of this paper is to identify the failure of a brand, to conduct a repositioning strategy (IMC Plan) and look into the smartphone market. This paper also provides a review of different android manufacturers’ values and analysis of the internal and external situation, as well as what factors lead to the fall for the chosen android manufacturer. Contribution and recommendations will be given for a new strategic action, and

  • Technology Essay

    8180 Words  | 33 Pages

    Monolithic (Linux kernel) | Default user interface | Graphical | License | Apache License 2.0 Linux kernel patches under GNU GPL v2[8] | Official website | | Android is a Linux-based operating system for mobile devices such as smartphones and tablet computers. It is developed by the Open Handset Alliance led by Google.[9][10] Google purchased the initial developer of the software, Android Inc., in 2005.[11] The unveiling of the Android distribution in 2007 was announced with the

  • A Critical Evaluation of the Strategic Direction of Samsung Mobile Communications Essay

    4367 Words  | 18 Pages

    ................................................................................................ 14 Bargaining power of buyers .......................................................................................................... 15 Internal Analysis ................................................................................................................................. 16 Samsung Mobile‟s go-forward strategy ...........................................................................

  • Sony Xperia Essay

    4933 Words  | 20 Pages

    b/g/n, Sensors Accelerometer, gyro, proximity. 1.2.1 History of Sony Xsperia S (Established In the Market) The Sony Xperia S (also known as the Sony Ericsson Xperia NX in Japan) is an Android smartphone from Sony launched at the 2012 Consumer Electronics Show. It is the first Sony-only branded smartphone after Sony acquired Ericsson's stake in Sony Ericsson and it is announced in January 2012. Sony Xperia S is a GSM 850 / 900 / 1800 / 1900 phone, with the capabilities of 3G HSDPA 850 / 900 /

  • Business Analysis Part Ii

    2450 Words  | 10 Pages

    Business Analysis Part II During the course of week 4, the beginning of a business analysis presented from the viewpoint of a mutual fund manager debating to invest in Apple Incorporated or not. A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was performed. Last week’s analysis further identified Apple’s internal and external stakeholders, their wants, needs, and whether or not Apple was succeeding in those areas. This week’s analysis of Apple Inc. explores the

  • Apple Essay

    2061 Words  | 9 Pages

    After Walkman, iPod hit the highest rank in music system market. Did not pleased with its success, in 2007, Steve Jobs started a new journey with smartphone- iPhone with touched screen, a new innovation in mobile industry. (Satariano, 2011). Until now, Apple still is the leader in smartphone although has many other companies competed, such as Samsung, HTC, Nokia, and etc. (Here Is Why We Are Bullish On Apple Inc., n.d.). According to Bidness Etc., Apple is the only one computer company that successfully

  • Marketing Research Essay

    3876 Words  | 16 Pages

    from marketing research. Executive Summary Problem Definition: * The smartphone market is driving above-average growth in the global mobile phones market. * Blackberry maker RIM boasted its market share from 16.6% to 19.9% while Apple’s iPhone increased its market share from 8.2% to 14.4%. Nokia’s market share, however, dropped from 52.4% to 46.9%. * ‘…Nokia has rapidly lost ground in the smartphone market to Apple’s iPhone and Google’s Android devices, and at the low end of the

  • Google Essay

    4285 Words  | 18 Pages

    positioned in love and belonging levels. The people in physiological or safety levels usually use the feature phones, and they do not need the smartphones. The people over love and belonging levels need to use the smartphones to visit the website, social networking chat, share photo with friends and so on, so they must have a machine to finish these jobs, the smartphone based on Android is their best choose. Procedure of new product development For creativity, android is creative by Andy Rubin, Rich

  • Nokia Strategy Essay

    3774 Words  | 16 Pages

    Smartphone - Introduction1 A smartphone is a mobile phone offering advanced capabilities, often with PC-like functionality. There is no industry standard definition of a smartphone. For some, a smartphone is a phone that runs complete operating system software providing a standardized interface and platform for application developers. For others, a smartphone is simply a phone with advanced features like e-mail, Internet and e-book reader capabilities, and/or a built-in full keyboard or external

  • Asia Pacific Business Essay

    1811 Words  | 8 Pages

    Accounting | Question No. & Title | You are required that you write a 1000-word analysis on a marketing news story which has appeared in 2014 or 2015 and was published in English. | July 29, 2015 4:00 am Nokia returns to consumer tech with virtual reality camera Nokia is plotting a return to the consumer market inspired more by a hovering robotic sphere from Star Wars than its once dominant smartphones business, with an unexpected shift into virtual reality. The Finnish technology group

  • Android Essay

    10128 Words  | 41 Pages

    (modified Linux kernel) | Default user interface | Graphical | License | Apache License 2.0 Linux kernel patches under GNU GPL v2[7] | Official website | | Android is a Linux-based operating system for mobile devices such as smartphones and tablet computers. It is developed by the Open Handset Alliance, led by Google.[2] Google financially backed the initial developer of the software, Android Inc., and later purchased it in 2005.[8] The unveiling of the Android distribution in

  • Nokia in Emerging Market Essay

    1860 Words  | 8 Pages

    100.00% - 80.00% F.SMART SMART 60.00% ENHANCED BASIC 40.00% 20.00% - - 0.00% Volume Turnover Smartphone strictly dominate developed countries While basic phone account for 40% volume, it contribute just 10% to turnover in developing countries Enhanced phone, by far, is the most popular in developing world Smartphone is increasingly important in the emerging regions accounting for nearly 40% revenues ANALYTICAL WRITING FOR BUSINESS PROFESSIONAL

  • Apple Case Study

    1559 Words  | 7 Pages

    for Nokia, for HTC, and for everyone else.2 Beside the fact that Nokia have argued about Steve Jobs’ decision of pulling them into the antenna tornado, Jobs did demonstrated that every smartphone has an issue with reception.3 However, not every smartphone is constantly dropping calls when gripped. The Problem: Steve Jobs took the stage to address to the public where Apple stands with the issue and what they were doing about it. Some of his key points include: • Smartphones aren't perfect