Houzit Homeware Essays

  • Houzit Homeware Essay

    1659 Words  | 7 Pages

    strategies of Houzit, the famous chain of houseware stores in Brisbane Australia, and of two marketing opportunities that the organization can avail in order to be more successful in its future endeavours. The steps that need to be undertaken by Houzits in order to achieve its goals and organizational objectives are also recommended as part of the Marketing Plan, as well as the strategic direction the organization must ensue to generate its required rate of revenue. Houzit is mainly a homeware chain

  • Ddssd Essay

    1469 Words  | 6 Pages

    posted in the mail. Case study Houzit is a chain of homewares stores in Brisbane that specialise in bathroom fittings, bedroom fittings, mirrors and decorative items. They currently have 15 stores spread across the greater Brisbane area, with all stores being managed and coordinated from their head office in Milton. You have recently been appointed as the marketing manager and must now review the organisation and devise marketing strategies that will move Houzit towards its strategic goals. The

  • Marketing Plan

    567 Words  | 3 Pages

    Analysis 3 Marketing Opportunities Meeting Objectives 5 Tactics for Implementation 5 References / Sources 6 Organisational Overview Vision Houzit will be a national retail brand, catering to the needs of home makers with a range of unique, high quality home wares made accessible to all through our easy to manage payment plan Mission By 2020, Houzit will have a significant retail presence in home wares in every Australian capital city, starting with 15 stores in the greater Brisbane area and

  • Marketing Essay

    1917 Words  | 8 Pages

    Assessment task 1: Marketing plan management Introduction: HOUZIT is a home wares company that provides quality products and services. The assortment on offer of bathroom fitting, bedroom fitting, mirrors and decorative items together with the recently added lighting fixtures has positioned houzit as a leader in home wares retailing in Australia. Houzit has grown over the past five years from a single store to the current chain. Houzit prides itself on superior after sales services which have been

  • Manage Market Research Essay

    1151 Words  | 5 Pages

    Introduction Houzit is a Brisbane based organization works in Bathroom fittings, mirrors and decorative items. It has 15 stores chain of home ware stores in Brisbane. As a part of the strategic plan of the business, the board wants to broaden the store offer by including lightning fixture in the assortment mix. This need to carry out market research to determine the market feasibility of adding the lightning fixture category to Houzit’s assortment. The objective of this research plan is to

  • Marketing Plan

    5588 Words  | 23 Pages

    Executive Summary Students have prepared aExecutive Summary Students have prepared a Marketing Plan based on Houzit Home wares based in Brisbane QLD Australia, with Head Office in Milton QLD. Houzit Home wares supply home wars to the marketplace and are looking to expand. The marketing strategies outlined by the CEO are to obtain: ● Increased sales from $15million per year to $20million per year in the next three years. ● Increase our loyalty customers list from 10,000 to 15,000. ● Establish