“a Manager’s Responsibility Should Be to the Shareholders (Investors) Alone.” Critically Assess This View.

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“A manager’s responsibility should be to the shareholders (investors) alone.” Critically assess this view. I disagree with this view, managers should not only be responsible to those that invest, and instead they should not lose sight of other people important to their business, such as customers, employees, and services which may investigate or look into the business as well as obviously the shareholders who invest their money into the business, for a return through dividends and shares. In my opinion the customers are not the only responsibility of the manager or organisation, however they are one of the main responsibilities as customers are the resource upon which the success of the business depends, without customers the organisation would not exist, in sales or service based companies, the aim is to create products or services which people are willing to buy or pay for, without the customer an organisation would have no-one to sell their product or service to. The purpose of the organisation is to fulfil the needs of the customers, for example a food chain such as Subway is designed specifically to cater for the customer, giving them a full range of food to pick and choose from, making it possible to create a product designed specifically for the individual customer, Subway has launched a customer loyalty programme over the past years which aims to increase purchases and enable the company to get to know customers, the loyalty cards offers a points system relating to the money you spend, you are then able to purchase food with your points; this is a great method of creating loyal customers. Another responsibility of a manager is to involve their employees; in my opinion you have to involve your employees within the business, because it is practically impossible for your business to be successful unless your employees are committed to making it successful.
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