Zynga Online Games

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ZYNGA Online Games Cal University DBA in Health Care Management and Leadership Introduction Zynga is the leading producer of online social games that can be played with friends and family across the leading social networks, on mobile phones, and on the web. Playing games is one of the most popular activities on Facebook. The success of online games shows the popularity of virtual worlds and reveals the economic systems embedded in them. A large number of players interact with each other in cyberspace, giving rise to an interesting phenomenon where players voluntarily create their own economies that involve trading virtual items or game money for real money. This real for virtual money trading itself has become billions of dollar business. Zynga is among the world’s most popular online gaming firms. It was founded in 2007 by Mark Pincus and a group of other entrepreneurs. During this period, Zynga’s popularity has increased because of its unique approach to online gaming. Whereas most gaming companies produce games with innovative features, Zynga relies on customer analytics (Laudon & Traver, 2012). Zynga is the leading developer of social network games, such as City Ville, Texas Holdem Poker, and Farm Ville. These games, along with Zynga’s Empires & Allies game, are the four most frequently used applications on Facebook. In this paper we are going to highlights the success of Zynga in online games. This forms an excellent basis for assessing the relationship between durable and virtual products. The continuous over- reliance of Zynga on Facebook is also another essential aspect of consideration in paper. Finally, the case study addresses the various implications of Zynga on the existing video game business. Discussion A virtual world is a form of network-based simulated environment, which enables multiple users to interact through an online

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