Zara Franchisors Essay

498 Words2 Pages
For franchisors, the biggest advantage is that franchisor can use other people’s money to develop their brand which may faster than they could do it on their own. Also, the franchise fee and ongoing royalties will help franchisors to improve their brand without sacrificing control to other people. For franchisees, the advantages including the a higher change of success than a sole proprietorship, and given franchisees shorter time to open the store, other elements like selling power of a well-known brand , low. cost by group purchasing, established business model all will help franchisee’s business The risk about franchise is lack of independence, long time contract and for franchisor, there are high risk of ruin the reputation of brank under franchise market, Zara franchise was founded in Spain in 1975, Zara offers their franchises full access to corporate service, such as human resources, training, and logistics with no extra cost, Zara also allow the stores to return up to 10% of purchased products. The Zara Franchise usually run into profit by the end of first year and if there is any debt on start-up cost, they can recovered by end of third year.. Master franchising, joint venture franchising, direct investment and direct franchising are four major methods to enter a foreign market. Until now, all the ZARA outlets and regular chain stores in china are running without any franchising and agent business, but for the future, Franchising can be the good opt, the mater franchising is the major approach but for larger, important market with barriers like cultural and geography distant. The joint venture can be a good opt. Key trends. As consumers become pickier, the market structure is shifting from one with few varieties, high volumes, and long product life cycles to one with more variety, small volumes and short product life cycles. This is
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