Group Project - The Success of Zara Date: 9th Dec, 2011 1. Introduction Zara, being the flagship chain store of the Inditex group, was found in 1975 by Amancio Ortega and Rosalia Mera. Zara started its international expansion in 1980 by first step into Porto, Portugal. Later, it entered the United States in 1989 and France in 1990. Since 1990, the pace of international expansion has increased and reaching over 73 countries presence nowadays. Followings are some evidence
RETAIL @ THE SPEED OF FASHION RETAIL AT THE SPEED OF FASHION PART 1 BACKGROUND OF THE FIRM Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group. Instead of creating demand for new trends and using fashion shows- Zara uses another method. They study the demands of the actual customers in their stores and then delivers that design at very high speeds.
ZARA- Case Study Analysis Business Model As the first retail chain established by Inditex, Zara has become the largest and most expansive. It had three product lines (men, women, and children), each with its own creative team of designers, sourcing specialists, and product development personnel. The creative team relied on feedback from store managers, staff, and fashion-forward young people that populated universities and discotheques, to create the product line and to make adjustments for manufacturing
good serviced tDifferenceUNIVERSITY OF LA VERNE BUS 510 Management Information Technology CRN: 2113 Individual Case - ZARA October 23, 2012 Dr. Yehia Mortagy Wei-Chung Tseng (Robert) 11062516 College of Business and Public Management Summary ZARA is a successful fashion company in the world. They have competitive advantage in the fashion industry. ZARA create the differentiation with other fashion industry. Make their customers believe ZARA’s clothes is the newest fashion and
Títol : Zara and Benetton: Comparison of two business models Volum: I de I Alumne:Amalia Paola Palladino Director/Ponent:Jose M. Cabré Garcia Departament:Organización de Empresas (OE) Data: 28 Junio 2010 Data:28 June 2010 DADES DEL PROJECTE Títol del Projecte: Zara and Benetton : Comparison of two business models Nom de l'estudiant:Amalia Paola Palladino Titulació:Ingenieria Superior Infomatica Crèdits:37,5 Director/Ponent: Jose M. Cabré Garcia Departament:Organizazión de empresas (OE)
and growth. Zara is a prominent fashion designing and manufacturing company that proved to be the most efficient market responding to customer demand in UK’s fashion industry. Amancio Ortega Gaona, the owner and initial organizer of Inditex of Spain, began as an errand boy for a La Coruña shirtmaker in 1949. He worked his way up through the company and established his own retail store through developing strategic decisions and competitive advantage over his competitors. Zara, the renowned fashion
Case study I.1 Zara: the Spanish retailer goes to the top of world fashion zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman, Amancio Ortega, who also owns brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The Inditex group (of which zara is a part) is headquartered in la Coruña, northwest Spain, where the first zara store opened in 1975. It is claimed that zara needs just two weeks to develop a new product and
Case introduction The case pertains to Zara's manufacturing of clothing and sustaining the competitive advantage. Zara has become the best flagship brand in the clothing industry is Spain. Through it viable operation management tactics, as well as, well-integrated and efficient supply chain management it has become the affordable clothing brand like no other. The company uses a breakthrough strategy to build a complete canvas of services serving customers the best possible way. The Company had
1. What makes Zara different from other specialty apparel retailers? What are the main differences in the business models of Zara and H&M? Zara is a part of the Spanish retail conglomerate named Inditex and is the leading retailer of fast-fashion. It represents one of the most successful retail stories. There are many levers which make Zara more special than other apparel retailers. (1) The main strength that Zara has is its operations, which depend on relationship between manufacturing and retailing
9-703-497 REV: DECEMBER 21, 2006 PANKAJ GHEMAWAT JOSÉ LUIS NUENO ZARA: Fast Fashion Fashion is the imitation of a given example and satisfies the demand for social adaptation. . . . The more an article becomes subject to rapid changes of fashion, the greater the demand for cheap products of its kind. — Georg Simmel, “Fashion” (1904) Inditex (Industria de Diseño Textil) of Spain, the owner of Zara and five other apparel retailing chains, continued a trajectory of rapid, profitable growth