Concrete analysis was done through the use of ethnographic interviews, keen observations, and the obtaining of corporate documents. This essay will conclude with future suggestions for the betterment and preservation of organizational culture and its co-creation processes. KEY WORDS: Organizational culture, cultural co-creation, customer-service oriented “Management and executives are interested in organizational culture...because they believe their organizations culture is unique and can be an effective tool in attracting employees or distinguishing [them] from competitors (Keyton, 2005).” From the drafting of a business plan,
In what ways does Zappos’ culture help and/or hinder the company’s performance? * As an organization grows, it is imperative to have quality talent. Zappos strength was in its hiring practices that focused on organization-fit apart from skill-fit. With a strong people oriented culture already in place, they were adept in judging the fit based on the criteria they created for the culture which in turn led to long term success for the employees. This vision reflected in their extensive hiring practices.
Many interesting points were raised during this discussion and it was enjoyable to read about different views others had. A common theme was caring about customer satisfaction, this can be through either the quality of the product the business is serving or the service that employees are giving directly to customers. Another common point was marketing; marketing fits well within the customer category as this will bring in customers old and new and keep them interested in the business. One point that was not discussed in the forum that I thought about after was the product or service a business has on offer, without a good product or service there would no business. Business’s also need to make sure that they are marketing their product to the correct target audience, to ensure the best
The corporation has a strong internal environment that makes it succeed in its business venture, which shuns away other players while maintaining both profitability and competitiveness. Its main competitors include Regis Slaons, Macy’s, and Sephora. In this regard, this paper seeks to analyse the company’s potential by scrutinising the internal environment, corporate resources, competence, and other attributes that depict its strength and weaknesses in under the SWOT analysis. Internal Environmental Analysis The company has adopted various measures that enhance its competitive nature embracing different procedures and policies. It has also improved the management department by providing suitable measures that define goals and objectives of the company for it to attain increased returns (Fukuoka et al., 2012).
This has been able to ensure them strict control over the price and quality of the products it offers. Furthermore, Trader Joe’s competitive advantage also comes from its human capital, they have created a culture of success, where equality exists and everyone’s opinions are respected, where they nurtured their employee’s talents in order to succeed within the organization. (Lewis 2005) How does Trader Joe’s design jobs for increased job satisfaction and higher performance? By creating a job description that requires “ambitious and adventurous, enjoy
Complex retail IT systems help Greggs management monitor store and product performance, manage cash flows from the tills and deal directly with ingredient and other key suppliers. 10 One of the founding principles of Greggs is that the business put people first. Greggs are passionate in their belief that if the business treats its people correctly, they will treat customers with similar consideration. As well as giving staff an enjoyable place to work with good career prospects, Greggs also look to fairly reward all its employees. A number of pay schemes and fringe benefits are on
It is important to remember that a loyal customer can be just as valuable than new one. This is because you do not have to spend as much time and money marketing to them because they already know what you offer them. And it goes beyond just having customers that are satisfied, you need to have customers that are loyal. Loyal customers tend to buy more and more importantly they talk more which means a whole load of free word of mouth advertising for your business or company. Therefore building a highly loyal customer base should be the foundation of your basic business strategy.
A corporation’s culture is comparable to a person’s personality. The culture supplies direction, meaning, and is the basis for action. The way that personality persuades the action of a person, the shared values and beliefs among a company’s members persuades the actions and opinions within the corporation (Pearce & Robinson, 2004, p. 345). Wells Fargo’s new strategy will have a positive effect on the leadership and culture of the company and the stakeholders. Employees enjoy being allowed to take risks because it makes them feel and believe like their opinion matter.
A good corporate image for Johnson & Johnson can be priceless in any number of situations. Johnson & Johnson’s image can be polished by: • Building goodwill in the community and among employees and customers: Goodwill is the added value of a brand or company beyond its tangible assets. If Johnson & Johnson is viewed as responsible, caring for members of its community, it will have a certain advantage when controversy arises because goodwill convinces people to give them the benefits of the doubt although goodwill can be squandered easily. • Helping to differentiate Johnson &Johnson’s brand among competitors: Advertisers face the problem of getting their client’s message out above the noise because people are generally cynical about corporate ethics, Johnson & Johnson, being ethical, it will stand out especially in this medical sector where the public is most skeptical about the industry’s ethics in general. • Fostering a reputation for good corporate citizenship: standing out as an ethical company consistently over time gives Johnson & Johnson a reputation as an ethical leader.
On November 7, 2013 I had the pleasure to hear Joseph Kinard speak about socially responsible investing. I was pleased to hear that such a concept even existed because I am a person who is always researching the products I use and trying to figure out who made them, where they actually come from, and what type of standards and morals that company has. I believe in the mission of being socially responsible while investing from a consumer standpoint and from the business angle. I understand exactly that by pleasing the customer you are bound to make more profit because there is no revenue without consumption. I loved the fact that Mr. Kinard spoke about taking care of what you have been given and gave Costco as an example.