McDonalds has an overall “Strategic Plan to Win” that gives all business with common foundations for developing ideas to reach this goal (Goldsmith & Carter, 2010). This foundation includes five major elements: 1) People; 2) Place; 3) Product; 4) Promotion; 5) Price. The key elements include the following: • People - well trained; fast and friendly; delighting customers • Place – clean; relevant; inviting • Product - food taste great ; variety of choices; hot and fresh • Promotion - consistent with the brand; relevant to the customers • Price - best value to the most people; affordable Question #1 Talent Management at McDonalds is a term that refers to
| | | Relationship marketing strives at “building enduring relationships with people and organizations in order to earn and retain their businesses” (Kotler & Keller, Pg. 20). Relationship marketing delivers many benefits to the business as it allows you to reduce marketing expenses, build referrals, and grow the company’s business aligned with the clients’ needs. “The ultimate outcome of relationship marketing is a marketing network consisting of the company and its supporting stakeholders, customers, employees, suppliers, distributors, retailers, ad agencies, etc with who it can build mutually profitable business relationships” (Kotler & Keller, Pg. 22).
The second part of the marketing audit will be based on the internal, and a marketing mix and McKinsey Matrix Analyses will be constructed referring to Gordon Ramsey. The fourth part if the assignment will be attached as appendix’s, of our own self reflection on how we believe the marketing audit has gone. Gordon Ramsey’s marketing strategy would be to sell as many of his products as possible. To ensure he does this, he would need a good marketing team by his side to ensure that his products and services are globally recognised by potential customers. This would be any businesses marketing strategy.
So they want the customers to feel a part of the business. The reason for this is the more customers they have the more profit they will be getting, this is vital because profit is their number one aim. Why customer service is essential for effective retailing The customer service objectives of Tesco are that all customers are happy with the services given by the employees and all products are of good standards for the customer. They also want the customers to tell them anything they think they have space to improve, so that they can elevate as a business. The
Upon completion of selecting the best idea, Ziba then works on building the relationship between the product, producer, and consumer as well as enhance the “customer experience”. They do this through the use of trend analysis and synthesis application. Where they sync not just the product, consumer and supplie, but also placing it in the right market at the right time. 2) Ziba’s success is greatly based on the foundation of their deep understanding their customers before designing their products. They don’t only focus on the surface elements of consumers but they tend to look deeper into how they feel , how they think, their morals and values.
The marketing mix is made up of the 4 P’s. The 4 P’s are product, price, promotion, and place. In order for marketing managers to have the ability to control the wants and needs of the consumer, the 4 P’s of marketing should be followed. Wendy’s Old Fashioned Hamburgers is an example of an organization, and who is a competitor is the fast food industry, that has used the 4 P’s of marketing to generate success and relationships with the consumers. The 4 P’s Businesses need to make sure that the right product is being sold to the right person.
They want their problems solved almost immediately. The customer expects to encounter efficiency, helpfulness, reliability, confidence in staff, if customer expectations are met, the customer satisfaction results. Satisfied customers not only tend to return to buy again but also likely to talk positively about the business to others. c) -Define what is meant by: Customer experience To be effective customer service must be consistently good in every moment the customer things of purchasing, right through to the final sale. The customer expects to encounter efficiency, helpfulness, reliability, confidence in staff, if customer expectations are met, the customer satisfaction results in a good experience.
Brands, Inc., KFC's parent corporation: 'Our passion, as a restaurant company, is to put a YUM on people's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company. A&W, KFC, Long John Silver's, Pizza Hut, and Taco Bell offer customers food they crave, comeback value, and customer-focused teams. The unique eating experience at each of our restaurants make our customers smile and inspire their loyalty for life. Toward that end, our 750,000 associates around the world are trained to be customer maniacs.' Tactical goals of KFC The number one goal for any fast food franchise is to beat their competitors in terms of profit and growth.
Managing Service Quality’s ultimate aim is to have satisfied customers. Michaela Martin and Antony Stella (2011, p9) This also includes measuring all process elements, the continual improvement of the products, services and processes that ultimately delivers to the customer. Quality management is also referred to as business management or integrated management. We can measure Quality with the SERVQUAL model. SERVQUAL stands for Service Quality, an effective analysis tool available to service industries for studying the difference between customer expectations from service and perceptions of service quality.