Anti Essays offers essay examples to help students with their essay writing.

Sign Up

月份牌广告 Essay

Open Document

Below is an essay on "月份牌广告" from Anti Essays, your source for research papers, essays, and term paper examples.

[pic]   [pic]


( 2010届 )

      题     目:消费主义视角下的月份牌广告研究——以

        学     院:         文化创意与传播学院
        专     业:               广告学
        学生姓名:     杜玮     学号:     06160103
        指导教师:     刘祥     职称:       讲师
        合作导师:             职称:
        完成时间:       2010   年   4     月   1   日
        成     绩:




摘要 1

英文摘要 1

前言 2

一、消费主义的产生与发展 3

二、月份牌画中的都市生活变迁 5

  (一)服装配饰 5
  (二)居住环境 9
  (三)休闲方式 10

三、月份牌广告对消费主义的影响 16

  (一)广告改变受众感知价值方式 16
  (二)广告改变消费者的消费对象 16
  (三)广告改变消费者意识形态 16

参考文献: 16


  ——以二十世纪二三十年代的上海月份牌广告为例     文化创意与传播学院 广告学专业 杜玮(06160103)
  摘要:本文将20世纪20—30年代旧上海的月份牌广告看作都市大众文化的重要组成部分,从服装首饰、居住环境以及休闲方式的变迁三方面,探讨其如何借助各式各样广告形象和话语, 激发消费者欲望,推动了消费者的购买行为,并倡导消费主义的生活方式。旨在以月份牌广告为分析文本来证明在二十世纪二三十年代的上海是否已经出现了消费主义的萌芽,而月份牌广告又是通过什么方式来刺激这种消费主义的产生的。


A Research of the“Calendar” under the View of Consumerism
——“Calendar”produced in Shanghai in the 1920s and 1930s as example

School of Culture Creation And Communication
Advertising Major:DU Wei(06160103)
Director:LIU Xiang(Lecturer)
  Abstract:This essay is going to regard the “calendar” in the 1920s and 1930s as an important part of popular urban culture to study and analysis from three aspects—clothing and jewelry, living environment and leisure changes to discusses how the “calender” employ various image and discourse to impel the consumer wants,consumer purchase behavior, and advocate consumerism lifestyle. The main purpose of this essay is to utilize “calender” as the analysis of text to prove whether consumerism has already appeared in Shanghai in the 1920 to 30s,also to explain how it stimulate consumerism.
  Key Words:“calender”; consumerism; Shanghai; ideology


Show More

  • Submitted by: silver880413
  • on August 25, 2014
  • Category: Business and Economics
  • Length: 5,562 words
  • Views: 227
  • Popularity Rank: 292255
  • 1 rating(s)


MLA Citation

"月份牌广告". Anti Essays. 19 Jul. 2018


APA Citation

月份牌广告. Anti Essays. Retrieved July 19, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/Yue-Fen-Pai-Guang-Gao-647092.html