Youtube Case Study

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ITM 100 First Case Study 1. Some competitive forces have challenged the movie industry are torrent based sites, free online movies and YouTube. What these forces have done is to provide people of the world with free movies, because of free movies getting uploaded by thousands of users and watched by who ever has a computer with internet access thus causing the profits for a movie to go down. Who would pay to buy a movie when you can download and watch it on your computer/TV/phone ext… for FREE. This caused most movie and television studios to make changes, which were in early 2006, where major movie and TV studios reached agreements with sites such as CinemaNow and Movielink, which has since been acquired by blockbuster, to sell movies online via download. Until that time, those sites had offered movie downloads as rentals, which, like the video-on-demand model, the customer could watch for 24 hours. 2. The impact of disruptive technologies in this case was very significant. Having what you wanted to watch already on the Internet for quick download or ready to play on YouTube. That was very descriptive to the movie industry. All of the revenue of a movie came out of movie tickets sold and movies bought and/or rented. With this being said the movie industry suffered a brat lose in profit. YouTube became the movie industries biggest threat next to pirated movies. YouTube got sued by Viacom for $1 billion for having 160 00 unlicensed Viacom clips viewed 1.5 billion times. 3. How the movie industry responded to YouTube was by doing the same thing that the music industry had done. Which was to partner with YouTube, to promote movies, products and other stuff, and put up advertisements so it would boost revenue for both the movie industry and YouTube. Trying to put an end to illegal downloading. 4. Yes, motion picture companies should continue

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