Your Baby Can Read Analysis

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Claim to Teach a Baby to Read Psych/500 Claim to Teach a Baby to Read It is easy to assume that most American’s have seen the informicial for the “Your Baby Can Read!” company or has heard a personal review from one of the many parents that have purchased the program. This product takes a marketing campaign of both scientific influence as well as playing on the emotional and pyschological buying pressures of the parents. This paper will anaylyze this product to determine if the claims made by this company were true and what scientific data if any can promote or deny the credibility of the product. ‘Your baby can read!” is a product endorsed by the creator and founder Dr. Robert Titzer, M.D. This product is geared…show more content…
“Dr. Nonie Lesaux, a child development expert at the Harvard University Graduate School of Education. “They memorize what’s on those cue cards … It’s not reading” (Rosen & Powell, 2010). Another expert, director of Cognitive Neuroscience at Tufts University, Dr. Maryanne Wolf, states that “It’s and extraordinary manipulation of facts” (2010). Once parents, the media and the FTC got involved, this once rising company with a net worth of” $50-$60 million is in financial peril” (Dewer, 2012). Guilting parents into purchasing a $200.00 product, making misleading connections on data and deceiving consumers by misrepresenting themselves with a scientifically proven program has really made parents and watchdog agencies angry. They want their money back and the deceit to…show more content…
This statement is completely false as Titzer has a Ph. D. in Human Performance, an unrelated field that could be considered a long stretch to state the above recognition. If Titzer were a psychologist and had to adhere to the Ethical Principals of Psychologists and Code of Conduct set forth by the APA, he would be in grave fault of failure. Standard 5 of the code includes advertisements and public statements. If Titzer was a psychologists he would be in jeopardy against sub laws (a) as well as (b) as he has made untrue statements for money and has made deceptive statements “concerning (1) their training, experience or competence; (2) their academic degrees; (3) their credentials; (4) their institutional or association affiliations; (5) their services; (6) the scientific or clinical basis for or results or degree of success of, their services; (7) their fees; or (8) their publications or research

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