Yes, We Are All Individuals Essay

1541 WordsFeb 6, 20117 Pages
How To Opt Out Of Recession A Simple Guide For Small Business Leaders Sample Chapter By Charley Downey (copyright Charley Downey 2009) The right of Charley Downey to be identified as the author of this work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, whether electronic or mechanical, without the express permission of the author. All enquiries seeking any such permission should be addressed to the publisher. ISBN 978-0-9561537-0-8 “Yes, We Are All Individuals” (Or why this is the time for small businesses to shine!) Big multinational corporations are impressive. They’re colossal in scale. They can also look quite intimidating. It’s easy as a small or medium-sized business to look at the market leaders in your industry and wonder how you could ever compete. However, it’s the make-up of these corporations that works against them in this type of situation. They strongly resemble the big ocean-going liners. Shiny, big and impressive, but difficult to manoeuvre, slow to move and somewhat limited to where they can dock. Against this metaphor, consider small to medium-sized businesses as the speedboats and hovercraft of the business world. They’re small, they’re not as visually impressive, and they don’t have the same kind of impact, but they’re quick, they can go anywhere there’s water, and they can turn on a sixpence. It’s times like these that small businesses have the opportunity to truly come into their own. Big businesses are tied down with complex management structures, long-established procedures and attitudes that have been ingrained for decades. These are huge obstacles to moving with the times and evolving to work with the prevailing climate, as opposed to

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