Yellowtail Marine Essay

932 Words4 Pages
Lesson #2, Assignment #2: Case Exercise 1. Given Gilcrist’s overall situation at Yellowtail Marine, Inc., as you see it, what goals should she have in mind? Are any of these goals in conflict? Which should be her chief goal(s)? In that light, rank the items in the in-basket into three groups. a. Which items are most important? What should she do about them and why? b. Which items are important, but could wait? c. Which items are of lowest priority? What should she do about these less important items and why? 2. Write a memo in which you explain your view of what her over-riding goal(s) should be and the rationale for your priorities, explain which tasks should be in which category (a, b, c above) and why, indicate how each item should be handled in as much detail as space allows; however, your memo should be no more than 600 words. Be sure to use correct spelling and grammar. Grading Criteria Possible Points Point of view Clear position taken on the main issues; framework provided; priorities explained 5 Clarity of specific recommendations; coherence and feasibility of recommendations 5 Consistency of goals and recommendations for action 5 Argumentation Arguments clear, well developed, logically coherent 5 Arguments well selected, persuasive for audience(s) 5 Structure Consistent, efficient, logical structure; persuasive structure for this audience 5 Good use of transitions 5 Good use of headings, white space, and other formatting devices 5 Each section developed in sufficient detail 5 Style and Tone Clarity, precision, and economy of style 5 Correctness, freedom from mechanical errors 5 Appropriateness of tone; tact; avoidance of self-serving or mixed messages 5 TOTAL 60 Ms. Gilchrest arrived at the helm of the Yellowtail Marine Inc. during the very trying times. She needs to stabilize the current situation before things get
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