Yahoo Case Study

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INDIVIDUAL ASSIGNMENT GSM5160: STRATEGIC MANAGEMENT GSM5160: STRATEGIC MANAGEMENT Topic: YAHOO CASE STUDY Intended for: Dr. Amir Raslan Abu Bakar By: VIVEKSARATI A/L SANDRASIGARAN PBS1311014 Question 1: What were key forces in the general and industry environments that affected Yahoo? Political, Government and Legal Forces No | Case Fact | 1 | Federal Communication Commission (FCC) adopted flexible access rules for users and wireless resellers in conjunction with agency‘s early 2008 wireless spectrum auction. | 2 | Due to changes in legislative requirements concerning technology sharing, patents rights and information security, future expenses and profitability of the companies operating with the industry are harder to predict. | 3 | Technical and regulatory makes the projection of its business viability for existing companies difficult | Economic No | Case Fact | 1 | Yahoo is the second leading global internet brand and one of the most trafficked internet destination worldwide | 2 | There are 1.1 billion internet users around the world and 211 million in the USA as of end of 2006 | 3 | Economic growth in the USA and the world has slowed amid crisis in housing and credit market | 4 | Rising unemployment and problematic geopolitics to the mix and USA had difficult economic back drop | 5 | Although internet related business have perhaps held better than their non-digital counterparts, but have still suffered from macroeconomics malaise | 6 | In 2009, number of internet content and advertisement companies (including Bankrate Inc, Knot Inc. including Yahoo!) reported disappointing financial results and lowered their forward financial outlooks. | 7 | Internet media and market research firm com Score Inc., expressed concerns about deceleration in online growth. | 8 | Internet advertisement continues to grow

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