Yahoo Case Management

844 Words4 Pages
TOWS ANALYSIS Yahoo! Inc. Opportunities 1. Growing Market for mobile expenditures/Strategic Partnership 2. Growing Digital Advertising/Strategic Partnership 3. Revision of the Brand Threats 1. Rise of social networks 2. Extreme Competition 3. Privacy Bill of Rights Strengths 1. Large User base 2. Enhanced Reach 3. Revision of Corporate Governance Guidelines SO •By implementing a large user base this will attract more companies to use digital advertising on Yahoo!’s site. •By increasing strategic partnerships, Yahoo! is able to widen its outreach to consumers and advertisers. ST •Yahoo! can offer more incentives to users to increase switching costs. •By enhancing Yahoo!’s reach could help lessen competition between other companies. Weaknesses 1. Poor Market Position 2. Hiring Process 3. Security of Patents 4. Slow advancement of technologies. WO •By revising their brand they also have a chance to revise their hiring process. •By focusing on a growing market expenditure this could help Yahoo!’s slow advancement of technologies. WT •Yahoo! should focus more on what market they should target and what social media they could grow with. •Yahoo! should enhance their technological advancements and lessen the chance of competition. Discussion of TOWS Analysis Strength and Opportunity Strategies By implementing a large user base this will attract more companies to use digital advertising on Yahoo!’s site. This strategy should use the strength of having a large user base to embark on the opportunity of the constantly growing digital advertising industry. Through new strategic partnerships such as AT&T, Starbucks, and Comcast, Yahoo! can advertise these companies digitally through mobile devices, TV’s and tablets. By increasing strategic partnerships, Yahoo! is able to widen its outreach to consumers and advertisers.
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