Chapter 3 Corporate Culture
1. Define corporate culture and give organizational examples.
Culture can be defined as the set of key values, beliefs, understandings, and norms shared by members of an organization. Culture can be analyzed at three levels.
At the surface are visible items, which include manner of dress, patterns of behavior, physical symbols, organizational ceremonies, and office layout.
At a deeper level are the expressed values and beliefs, which cannot be discerned from how people explain and justify what they do. These are values that members of the organization hold at a conscious level. They can be interpreted from the stories, language, and symbols organization members use to represent them.
Some values become so deeply embedded in a culture that members are no longer consciously aware of them. These basic, underlying assumptions and beliefs are the essence of culture and subconsciously guide behavior and decisions.
2. Explain organizational symbols, stories, heroes, slogans, and ceremonies and their relationship to corporate culture.
Fundamental values and corporate culture cannot be observed directly, but they can be understood through the visible manifestations of symbols, stories, heroes, slogans, and ceremonies.
A symbol is an object, act, or event that conveys meaning to others. Symbols associated with corporate culture convey the organization’s important values.
A story is a narrative based on true events that is repeated frequently and shared among organizational employees. Stories are told to new employees to keep the organization’s primary values alive.
A hero is a figure who exemplifies the deeds, character, and attributes of a strong culture. Heroes are role models for employees to follow.
A slogan is a phrase or sentence that succinctly expresses a key corporate value. Many companies use a slogan or saying to convey