Wyndham Worldwide Essay

840 Words4 Pages
Week 7 Wyndham Worldwide Bradley W. Currie Grantham University Jenifer Dusenberg-Schroer Marketing Analysis October 21, 2014 Week 7 Wyndham Worldwide 1. How does Wyndham’s stakeholder orientation create a strategic marketing advantage? Wyndham Worldwide has the vision to be the world’s premier branded hotel operating company. For them to reach this goal they adopted a stakeholder orientation marketing strategy addressing the demands of the primary and secondary stakeholders. This new marketing strategy builds relationships with many stakeholders including customers, suppliers, employees, shareholders, regulators, and the local community. By building these relationships it creates more value for the company itself while relying on all of their primary stakeholders. Being able to satisfy the primary and secondary stakeholders is very important because of the relationships they rely on. In order to do this the company collects information, formally and informally to find the relevant issues of concern. As part of the orientation Wyndham implements various incentives like benefits for employees and loyal customers, community programs and environmentally friendly practices that put them in a good light with the surrounding community. There is the need to review the stakeholder orientation to ensure that it is helping the firm more than it costs. Wyndham analyses feedback from stakeholders to see how well the new strategy is working. Wyndham works “to maintain social responsibility, as a way of living, working and playing that fully encompasses the vison that Wyndham Worldwide has incorporated.” An organizational culture of good ethics and positive social responsibility creates a huge measure of trust between all the stakeholders. Five core values that Wyndham adopted to maintain this were integrity, respect, individual
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