World of Guinea Pigs Essay

408 Words2 Pages
Sometimes it’s very tempting to pick up the phone when an infomercial is demonstrating how much a person needs the product it’s selling. Sometimes it isn’t tempting at all. It all depends on which of the fifteen wants a person has that an advertisement will appeal to. Yes, in all reality, there are only fifteen basic desires humans have, according to Jib Fowles in his Common Culture article Advertising’s Fifteen Basic Appeals. Fowles is openly admitting everyone’s number one fault of wants and desires by separating them into fifteen different categories which include the need for attention, sex, guidance, and aesthetic sensations. Fowles also accuses advertising companies to use the fifteen appeals to get inside the viewer’s subconscious and make them think twice about what is being advertised, only if the advertisers are strategic enough to “be among the few messages that do manage to gain access to minds,” (Fowles) of course. Very rare, by the way. It would be complete ignorance to believe that the advertisements that stream through our mail, televisions, and newspapers don’t place a slot into the public’s private mind, even if the ad goes unnoticed. An appeal that instantly connects to a viewer is sex -go figure!- which is the first to be listed by Fowles. Fowles mentions that, contrary to what many would believe, there’s actually very little sex in advertisements. It seems difficult to prove that point considering all of Victoria’s Secret commercials and barely clothed women in male-oriented paper ads. But apparently those ads are still deemed low-key enough for advertisers to feel comfortable enough to show and not feel like they’re too much for the audience. BS. Saying that sex isn’t displayed very much in the hundreds of advertisements a person views on the daily basis is completely false, and anyone who believes Fowles’ point is just either ignorant or wants

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