Work Essay

261 Words2 Pages
The Central Idea of the article “The Value of Music That Tickles The Brain” by Kara Rogers, is to inform the reader that the greater amount of activity in the nucleus accumbens, the more they related to the music emotionally, and the more money they are willing to pay for it. Also how music differs in a dramatic ways and the value we put in music we have never heard before is directly associated with how much it tickles our brain. Five Key Points: 1. “Personal taste in music differs dramatically, and yet, when we hear something we like, whether Mozart or Miles, or Metallica or Macklemore, our brains light up in the same way…” 2. “It is clear, however, that we associate emotions with music, and the connection between music and reward, the new study indicates, appears to have much to do with "cross­talk," or communication, between two specific areas of the human brain: the auditory cortex, which stores information on sound, and the nucleus accumbens, which stores information on emotions and reward.” 3. “...The researchers found that activity in the nucleus accumbens consistently predicted whether participants enjoyed a given excerpt of music and whether they would purchase the music.” 4. “The greater the activity in the nucleus accumbens, the deeper into their pockets the participants were willing to dig when the pieces were auctioned off in the study.” 5. “...When music we hear jibes with what we know or expect or draws on pre existing emotional associations, we might be inclined to like it and buy
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