Woodychuck Corporation Going Bigger

295 Words2 Pages
Case Study 1 Woodychuck Corporation Going Bigger In formulating the business strategies for Woodychuck Corporation, one must consider the laws and political stability of a country. Managers must also be aware of a country’s economic issues such as currency exchange rates, inflation rates, and tax policies. The company’s strength is the low-priced strategy together with a wide range of well-designed and constructed products that caters to the different lifestyles, types of households and age of its customers while its weakness is the elasticity of its price. Having social and environmental stance, the company has an opportunity to innovate and attract more customers. The company is threatened with more competitors entering the market and the significant decrease of trees and forests. The company can evaluate their strategies on whether if it will counter the company’s weakness and threats or if it would just be useless against these. In planning the business, the elasticity of the price must be taken into account (like if the company should decrease the price to gain more profit). Environmental issues must also be considered in manufacturing environmentally-friendly products. In going global, they must be familiar with the laws & political stability of a country. They must also be aware of its economy and monetary factors such as exchange rates, inflation rates and tax policies. The different cultural environment around the world is also a major factor to be considered in going global. The business strategy must be sensitive and adaptable to the situations faced by each unit of the company around the world. The strategies are said to be successful if not only does it increase the company’s profit but it maintained the company’s image and also improved different aspects of the
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