Sex and Young Girls In Kilbourne’s “Two Ways A Woman Can Get Hurt” she speaks extensively about how advertising could have many underlying and shocking meanings when analyzed closer. Some factors that Kilbourne speaks of in her essay allow us to look deeper into the hidden concepts of advertising and show a world of suggestive sex and abuse. Many of the ads allowed us take a closer look at how woman are portrayed as objects to sell a product. I believe that many of underlying factors influence our young girls. Many of the ads today give an image that in order to be happy and satisfied in life you have to be sexual or look sexy to get ahead.
Pascoe’s book explicitly reveals societies obsession with masculine identity and the fear of “faggoty” behavior. The first chapter of Pascoe’s book focus on the ideas of adolescents “making masculinity” in the high school setting. She begins the chapter with a narrative of a school assembly that she observed at the high school in which was conducted her research. In the student performed skit that she observed Pascoe notes about the numerous signs masculinity, heterosexuality, and femininity within the skit and how it was used for comedy purposes. The student’s presentation was bold in the use of stereotypes, however it created notions of masculinity through sexualized perceptions.
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
This ad is completely demoralizing towards women. It portrays this woman as just a sex object to the consumer, which supports Jean Kilbourne’s ideas of dehumanizing women. This is a horrible ad to publish because normal women are going to see this ad and think that they have to behave and act like that because that’s when men want. The Tom Ford brand may have gotten attention with this tactic, but he also alienated a lot of the public who thought the ads were
There are many instruments used to perpetuate male power (particularly rich, white, male power). Among the instruments used to perpetuate male dominance is male violence against females or the “privilege” of men to oppress women (Hooks 50). Among the feminist interests of U.S. ideology is termination of this violence. Living within a male-dominated system that suppresses women; can one rationalize women using murder as a counter to assault? The story of Aileen Wuornos was of specific interest to the feminist movement.
Aaron Devor explores how these factors, gender behavior and various entertainments, potentially affect everyone in “Becoming member of society: Learning the social meanings of gender.” Not only do Kilbourne’s ads ridicule men by showing the obsession of males, but also the other two authors show how other modern society’s entertainments are meant to ridicule men and most importantly women with their acts of violence and sexuality. The males are the majority species that get hurt through music we hear and programs we watch, whereas advertisements hurt females. The entertainments substantially imply most men are violent, and the advertisements imply women as material objects. In A sense, men and women learning the consequences of violence and sexuality in daily life would help them to find a common ground with another built on respect and compassion because both genders are getting hurt
Próspero brings up previous theories that suggest masculinity could be learned by other genders, including women and even LGBT populations, especially if these traits were valued in that society (such as excessive aggressiveness)(2008, 640-641). In his study, he found the gender of the perpetrator had effects on the type of intimate partner violence (644). Erbaugh makes another crucial observation when she remarks, “Isolation is a central tactic of abuse.” (453). The abusers take away the victim’s support network, encouraging co-dependence and leaving them nowhere to turn, socially, physically, economically. Not only is this abuser their familiarity, but they will be forced to give that up frequently for nothing familiar.
It is very important that this behavior is studied to bring upon awareness of this crucial and ongoing issue. If we do not change the thought processes in regards to the inequality of women, it will cause the male gender to continue sexism towards women. The media has exploited women as pretty and innocent to increase sales for products in all industries for many
Department of Education that show that girls outshine boys in reading, writing, science, math, and have a lot higher educational aspirations. She also gives us data that shows that girls are starting to beat boys in enrolling in college, and that girls are more engaged in academically then boys. She implies that all of this has been happening because the educational doesn’t “favor” boys over girls anymore. I agree with that statement, but I also don’t think that the educational should let boys be “left behind” either. Yes, boys are bad at school; I can say this because I’m a boy and I see everything first hand, my peers are less and less interested in school and college, they often talk about just either dropping out of high school and getting a job, graduating and just work and not go to college or simply join the military.
The media is a main source that projects the expectations of what a woman or man should be. In the media, women are portrayed as sex symbols and are considered beautiful if they have large busts, and a tiny waste. Makeup and cosmetics are supposed to make women prettier while raising children and having a career is rarely shown as a positive aspect of being a