With Reference to Your Organization or Another That You Are Familiar with, Identify Micro and Macro Environmental Forces Negatively Influencing Operations. Suggest Recommendations Through Which the Adverse Impacts Maybe

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With reference to your organization or another that you are familiar with, identify micro and macro environmental forces negatively influencing operations. Suggest recommendations through which the adverse impacts maybe transformed for the benefit of the organization. A business and its forces in its micro environment operate in larger macro environment of forces that shape opportunities and pose threats to the business. It refers the major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. Micro environment is identified as decision- making environment, and it integrates the objectives of the organisation, management of the purpose of the organisation, entrepreneurial capability, interest groups and all other aspect controllable by management (nieman & bennet. 2002:32). According (Neiman and Bannet 2002: 32), Macro Environment takes in consideration of all the external influences that restrain a bearing in the business, but is not compact beneath its direct subject of influence. The importance falls on the renovation that unmanageable micro-variables bring about and their implications for the business, yet enduring alongside, each other of changes in the environment, in charge to be able to forecast the changes in the environment which can turn to be a difficult mission. Kaysler Holding Company is a small scale retail company and also a player in the local and international retail industry. Retail like all business operates and is affected by external forces as well as internal forces. There are six components of the microenvironment: the company's internal environment, composed of the management personnel, including the finance, purchasing, manufacturing, research and development, and marketing departments; the company's suppliers, who provide the goods and services necessary for

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