Because of the initial unsuccessful testing of the blueberry based cereal, Healthy Berry Crunch was not put through the normal testing to ensure complete customer acceptance, it did show good results in limited testing. Because of budget restraints, Health Berry has not gone through the typical UC testing. Strategically, introducing Healthy Berry as a Eurobrand is very risky. As shown in the data, cereal consumption varies greatly through Europe. From a total consumption of 8 kg/year in the UK, to only 0.5 kg/year in Italy.
It is widely known and is easily distinguishable among its competitors. Gatorade's main competitive brand is PowerAde, made by the Coca-Cola Company, but until recently, they did not present a challenge to Gatorade. PowerAde does not have a good target market perception and are considered a second place drink to Gatorade. PowerAde does not have the same quality of winning athletes that Gatorade has. They also lack scientific research behind their product without a research institute.
Even though some new customers were interested in this advanced technology, the price of 1.3-inch disk drive was considered to be too high and sales were very low. In the end, HP decided to shut down the Kittyhawk group. Analysis Utilizing the RVP Framework as discussed by Christensen, HP had managed the Kittyhawk Project as though it was a sustaining technology, and failed to recognize the new product as a disruptive innovation that was not ready to compete in the existing market From a project management point of view, HP did everything right. They had set up an autonomous project team, and gave the project heavy senior
There were no significant events or circumstances that would lead Galaxy to believe that the fair value was more likely than not to fall below the carrying value, expect maybe the fact that the market was not doing well. However, this was not significant enough because historically Galaxy has performed the best in Q4 and there was no indication that this would be any different in 2012. There was such a large cushion between the fair value and the carrying amount in previous quarters and years that Galaxy did not predict the fair value would fall
The market is stable and the customers are satisfied with Hamfield product; consequently it is expected that the next year market share will look the same as this year. It will be difficult for Apex, which has no previous experience in this market, to gain shares from Hamfield. The best they can expect, if entering the electrolysis agent market, will be to gain the 5% of the market which doesn’t belong to Hamfield. On the other side, there is a lot of potential in the $40 million a year plastic oxidizer market, which is split into 2 segments: the beta-prednigones and the stigones. This market is expanding1 and, in the same time, clients are switching from stigones (which declines with 10% annually) to betas.
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
After Jobs death, the identity of the company took a hit as well as their market share. To counter this, apple had to get creative with it’s techonolgy and even recently, at the release of the newest phone, displayed features to it’s phone that had never previously been touted as “tacky” . To compete and stay relvant, a change had to be made and the change was to do what it’s competitors had
It will give the management of any company the benefit of seeing how well the company is meeting the goals of their mission statement. The common characteristics of a balanced scorecard are the same for each and every company that uses one; however each company will obtain different results. This is because each company will perform differently and the balanced scorecard will help the company to determine what is working for the company and what needs improvement. The balanced scorecard will help to make the employees perform better, which at the same time will help to improve customer satisfaction, thus the cause and effect sequence. If the employees are performing their job better, they will deliver better quality products, in a timelier manner, thus raising the customer satisfaction.
Also Wal-Mart operates on a high volume low profit margin and the only way to do this is to be able to mass produce or have your product mass produced for you or buy in bulk. In evaluating Sears prices which are higher they still mass produced items which they believe will appeal to the general public. Another reason for Sears or Wal-Mart not to be effective in creating a trendy counterculture image is that it would not be cost effective and they wouldn’t be able to keep up with the changing styles and trends. Sears and Wal-Mart cannot create a counterculture image but they could definitely capitalize on a trend if it fits into the established core of their brand. Also Sears and Wal-Mart may not want to for fear of losing the current core customers they already have established.
However, this was not a shared opinion by all, the fear was that the market might not be stable enough to survive a price increase when illegal downloading was rampant among file swapping sites. A price increase would encourage this type of activity to continue to flourish and no one would be making money. Apple was able to win the debate on keeping their prices the same because of their significant market power, however by January 2008, Amazon.com entered the market place with a similar product for customers without all of the restrictions that were placed on music in the iTunes Store. Questions: