PROJECT ON “Study of Wine Market in India” 1). ACKNOWLEDGEMENT Pg.3 2). INTRODUCTION Pg.4-5 3).OBJECCTIVE OF THE STUDY Pg.6 4).RESEARCH METHODOLGY Pg.7-8 5).RESEARCH DESIGN Pg.9 6). CONSUMER BEHAVIOUR AND ANALYSIS Pg.10-15 7).CURRENT SENARIO Pg.16-18 8).EXECUTIVE SUMMARY Pg.19 9).CONCLUSION Pg.20 10).BIBLIOGRAPHY Pg.21 Introduction Wine, although perceived as the elite drink and an essential part of a meal in many cultures, continues to be by and large a tabooed product category in India. Efforts however are being made to bestow Wines with its rightful glory.
(Overall decline of market / demand) and the increasing price sensitive of customers. • Strong international player filling the needs of the booming industrial economy abroad leading to fact that Fortis is not yet ranked under the world TOP 10. Question 2) • Overall declining industrial economy in U.S lead to a decrease in demand and to high cost pressure within the industry. Given that, Fortis’s customers are becoming more and more price sensitive and less willing to pay premium prices. Additionally, the continuously increasing steel prices leading to higher production costs and impacting product’s margin.
Brazil’s absolute advantage in the sugar cane production suffers from the policies to promote the production of ethanol and the tariff barriers placed on sugar cane imports. Sugar cane can also be used for biofuels, however due to the tariff barriers the price of sugar cane has increased and it can no longer compete with the subsidized corn and soy beans. The Poor are suffering worldwide
World hunger, pollution, and population growth all contribute to the increasing tensions felt around the world. World hunger has been created by an unequal distribution of food and resources to the people of the world. Wealthier nations, like the United States, consume more than their fair share of resources, and throw away millions of dollars of edible food each day. This wasted food could have fed starving people in areas like Ethiopia. Another problem with food distribution is that governments, like those in Africa, Asia, and Latin America are exporting crops to countries willing to pay higher prices as opposed to feeding its own people (Haviland, 2011, 2008).
Moreover we have to keep in mind that thanks to previous Spanish domain there were already a basic tradition in wine production. To those elementary conditions we have to add the the growing demand of wine in the State of California that supported an industry that needs several years to repay initial investments. Here we have to consider that the presence of taxes on imports and the high costs of transportation due to the distance of other wine producers from Californian market, protected Californan producers form foreign competitors. On investments we have to remain that a developed capital markets and well managed financial istitutions allowed the firms to collect enough money to start production activities. Finally we have to mention the role of technology in California that allowed local producer to reduce the gap with European ones.
Web. 28 Oct. 2010. <http://www.living-foods.com/articles/oliveoil.html>. 3) Mueller, Tom. "Letter from Italy: Slippery Business."
Some of the exchanges that took place between the Old World and the New World included sugar, coffee, vegetables, precious metals, livestock, and diseases. These exchanges had both good and bad effects. Precious metals seemed to be a good thing, but they were plundered from the Aztec and Incan empires and usually melted down, destroying artifacts from those societies. Because these metals were so abundant, it caused inflation, thus actually lowering the standard of living for most in Europe. The crops helped to provide good food for the peasants of Europe and Ireland, helping to end the huge problem of famine.
Ch1. How could you characterize the Chinese economy today? Today, China’s economy has changed greatly since the 1950s. The establishment of Special Economic Zones (such as Xiamen, where the majority of this essay was written) has welcomed foreign investment and development, and these cities are thriving economically. Agriculturally, modernization of farming techniques continues to boost productivity, though farming remains a low income job.
Today these industries are mostly dependent on the one-time exploitation of forest areas and moving on to new patches after those immediate resources have been depleted. These industries are often encouraged by impoverished governments in search of quick and easy revenue. These governments look to the forest as a means of bringing in foreign currency to pay off their debts and to improve their economy in the short term—overlooking the depletion of these important natural capital assets. In doing so, these governments may be slowing future growth and further impoverishing future generations. Early in the 20th century, 40 per cent of Ethiopia was forested.
3 Is it wine quality or costs that have driven producers to synthetic? The cost has driven producers to synthetic such as Tesco, Wall mart and other bigger buyers have joined in the enormous power to offer wine to millions of consumers at lowest price instead of ordering from a vineyard place. 4 How could technology forecasting have helped the cork industry? 5 What level of R&D investment would be required to help the industry diversify and develop new opportunities for its materials? 6 What portfolio of R&D projects would you