Will Tv Succomb to Internet

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Case Analysis: Chapter 3 – Will TV Succumb to the Internet? Table of Contents Introduction 3 What competitive forces have challenged the tv industry? What problems 3 - 5 have they created? Describe the impact of disruptive technology for this case 5 How have the cable programming companies responded? 5 - 6 Can issues can be addressed to solve the industry’s problems? 6 Have the cable companies found a successful new business model to compete? 7 If more television programs were available online, would you cancel your cable? 7 - 8 Summary 8 - 9 References 10 Introduction In this age of accelerating technological change, businesses are forced to innovate at an ever increasing pace or risk going out of business. Businesses such as Kodak, RIMM, General Motors, Kmart, AOL, MCI and many others have suffered this lesson. Technology is present today that Cable companies must integrate into their business model else they risk becoming obsolete in just a few years. I predict that just as the music industry was revolutionized by the use of high-speed Internet, cable TV suppliers will lose a large amount of business to the new information delivery systems. These new delivery systems will drive cable companies out of business and force others to merge to survive the coming change. What competitive forces have challenged the tv industry? What problems have they created? As Laudon & Laudon, 2012, clearly state, “Web based videos from services such as Hulu, down-loadable shows from iTunes, by mail video subscription services such as Netflix, or even old-style over-the-air broadcast programming” has challenged the television industry. I would go further and predict that over-the-air (OTA) broadcast programming with become a much larger player in the

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