Why Marketing Is Important

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Why marketing is important Why market a product? If a product is good and fulfills consumer needs won’t it find its own target consumer? Is marketing a major corporate concern? These are all important questions asked by corporate managers and marketing students, to answer them we must first define marketing. “marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization, its stakeholders and the shareholders.” What corporations always seem to forget is that it the consumer that brings in profits, some corporations are so fixated on profits that they completely ignore their customer expectation of the company. In this essay I will discuss some major corporations, seemingly indestructible, failed tremendously due to their ignorance the ever changing consumer desires from the market. I will also discuss how some corporate managers used consumer relations and marketing to drastically improve their profit margins. The railroad industry, by the 1940s it was one of the most important innovations of the past 9 decades, seemingly immortal, self-profit inducing, and as technology was increasing it was getting cheaper to produce rails and carriages by the day. And for customers, It was a cheap way to travel as well, there was no need to market such a perfect product, it was thought of as it was to market air, completely unnecessary. However it only took one push to replace the rail road industry as a transportation service, with planes getting cheaper due to competition, and cars being produced at a faster cheaper way people were more open to commute from point A to point B. But why did the rail road industry fail? Was it due to the cannibalistic competition of the new industries? Marketing managers would disagree, it is collective

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