Whole Foods Research Paper

4250 Words17 Pages
Originally founded in 1978, by John Mackey and Rene Lawson in Austin, Texas a small natural foods store was opened called Saferway. Mackey and Lawson partnered with Craig Weller and Mark Skiles to merge Saferway and a local natural foods grocery store to create the original Whole Foods Market in 1980. It wasn’t until 1984 that Whole Foods began its expansion into Houston and New Orleans. Slowly it has moved up the West Coast and into North Carolina eventually making it Massachusetts and New England throughout the 1990s. Today Whole Foods Market has expanded to, “…276 stores organized in 11 geographic operating regions….263 stores in 37 U.S states and the District of Columbia: seven stores in Canada: and six stores in the United Kingdom” (SEC…show more content…
Working people constantly rely on high-calorie fast foods for lunch breaks or as a quick substitute for a meal for themselves and even the family. Whole Foods found a solution for their problems, through already prepared food. Their, “Whole Kitchen™, Whole Pantry™,” has already prepared meals from entrees, to appetizers, to desserts that are quick meal solutions. With the same quality as any of their other foods they allow for each customer to pick and choose a meal that is delicious with little to no time involved. If you find you have little time in the market but more time to cook the meals, monthly broachers put out by the company offer simple recipes that include all the ingredients and cooking or baking instructions. The computers offered in many of the stores are available at every other aisle allow for the customer to look up the exact location of each ingredient in the store. The salad bar is also popular amongst many customers with only a short lunch break. The salad bar is bigger than almost any other. It offers an array of fresh vegetables, fruits, and other products including soup and pastas for their customers. Some even have already prepared burritos, tacos, and more. Unlike many other grocery stores, each store is sure to change the produce almost hourly to reduce any risk of bacteria or germs that can grow on the foods. Many stores also offer a seating arrangement within the store for customers to sit and eat instead of taking their meals on the go. Whole Foods ability to adapt to the fast paced environment has made them popular among many people and
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