Whole Foods Case Study

679 WordsOct 18, 20123 Pages
The chief elements of the strategy that Whole Foods Market is pursuing is to look for the best way to offer the highest quality in the products, and the best way of doing it was to focus more on organic food. Whole Foods is also looking forward to promote healthier life style, at the same time teach people how to have this life without torturing the environment. The most important strategy of whole foods is to concentrate in products that are 100% natural without any type of artificial ingredients. In addition Whole Foods, beyond promoting a healthy life style, also want people to learn more about the importance of consuming organic food, and how harmful the chemicals used on the vegetables can be for human being, and for the soil. I think Whole Foods’ strategy is well matched to market conditions because their strategy is working for the company, high quality products with committed employees makes the difference for the industry. Whole food market do not have many competitors when they do they have competitor in small scales or in small areas, which will not affect anything on the strategic development of the industry. The company is expanding even in poor areas where they are opening new stores. I also think that the whole food strategy is well adapted to our current food market conditions. Whole Foods market does not just give the consumers a variety of healthy products with good price, but also creates an environment where consumers easily get used to organic food. With a dynamic adjustment, it is possible to keep an advantage over competitive industry. Furthermore I think John Mackey the founder of Whole Foods has a good strategic vision for Whole Foods. Looking at the nonstop growing and all the profit that Whole Foods gets monthly, it explains why John Mackey envisioned a perfect strategy for the company and for all of the employees. He was able to keep a

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