Whole Foods Case Study

1087 Words5 Pages
IV. Organizational Analysis A. Basic Description 1. The company’s mission statement and how the mission evolved over time Whole Foods mission is, “to promote the vitality and well-being of all individuals by supplying the highest-quality, most wholesome foods available” (MMR, 2010). There have been some variances and differences along the company’s history, but John Mackey has kept to his mission and never strayed. For example, the company’s mission statement when it opened its doors in New Orleans in 1974 was “to be a grocery store featuring good, wholesome food; not a "health food" store filled with pills and potions.” Looking at Whole Foods today, one would agree that that statement rings true with freshly grown local produce lining aisle after aisle and no ‘preservative added’ food found anywhere. With a greater focus on healthier people, the current mission statement is something that employees, from cashiers to upper management, believe in down to their core. Their current mission is matched with its motto, “Whole Foods, Whole People, Whole Planet” (TEXT) This motto is a belief that by supporting their local people in purchasing their Whole Foods, the people of the community will become a part of the Whole Foods team, and together, they will make a happy, Whole Planet. Whole Foods has had to overcome some hurdles along the way, since its establishment in 1980. Customers getting used to a different grocery shopping experience, slightly higher prices, and a ‘whole’ new way of living, were just a few things that Whole Foods overcame. 2. Characteristics of the company-culture, size in sales, number of employees, total assets, geographical locations, age The Whole Foods company-culture can best be described by its list of core values. These core values include: “Selling the Highest Quality Natural and Organic Products Available, Satisfying and

More about Whole Foods Case Study

Open Document