Whole Food Market Essay

3143 Words13 Pages
AUSTRALIA WHOLE FOODS MARKET MARKETING STRATEGY IN AUSTRALIA Table of Contents 1.0 Executive Summary of the Analysis 2 2.0 Introduction 3 2.1 Introduction to Australia 3 2.2 Introduction and background of Whole Foods Market 3 3.0 Global marketing Environment Analysis 4 3.1 Australian Politics, Rules and Regulations 4 3.2 Australian Economic Environment 4 3.3 Australian Society and Culture 5 3.4 Australian Technology 5 4.0 Global Competition Analysis 5 4.1 Primary Competition 5 4.2 Secondary Competition 6 5.0 Entry Strategies Discussion and Evaluation 6 5.1 Entry Strategy Selection and discussion 7 6.0 Whole Foods Market market analysis and segmentation 7 7.0 Global Marketing Mix Strategies 7 7.1 Product Strategy 7 7.2 Price Strategy 8 7.3 Promotion Strategy 8 7.4 Place Strategy 8 8.0 References 9 9.0 Appendices 10 1.0 Executive Summary of the Analysis Whole Foods Market, Inc. (Whole Foods Market), incorporated on August 15, 1980, is a natural and organic foods supermarkets. Whole Foods Market offers a range of natural and organic products with focus on perishable foods. The Company’s product selection includes produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), coffee and tea, nutritional supplements, vitamins, body care, floral items, pet products and household products. The economy of Australia is one of the largest capitalist economies in the world with a GDP of US$1.57 trillion. Australia's total

More about Whole Food Market Essay

Open Document