How Calvin Klein Persuades Consumers There are thousands of new consumer items, from clothing to electronics that come out each season. In order for companies to sell their merchandise, they must find a way to get public recognition. One way they achieve this is by making some sort of claim while also drawing in the audience by appealing to their emotions and values through advertisements. The ad I chose to analyze is by Calvin Klein, promoting the new “Performance” line of clothing. The implicit claim of this image, which I found in Women’s Health magazine, is that you will feel comfortable, sexy, and uninhibited when you work out in Calvin Klein’s Performance wear.
I adored being able to pick the clothes I liked for the mannequin and choosing accessories, purses etc. I would use the Sequence and Precision pattern. I really enjoyed being able to decorate the whole room, because it was my room in the store. I was able to choose which clothes I wanted to take from the back and fill the room up with whatever I picked from decorations, to fixtures, to give the room life. The patterns I would say I had to use would be Precision, Technical Reasoning, and Confluence.
I have a working knowledge of the items that are being sold and can offer personal experiance as to why they should purchase from the store. .Urban Outfitters is a place where teens go. It helps me forget all my troubles somehow. The clothes are so trendy and up to date and really help me make a fashion statement.Also the clothes look great on every skin color and texture. | 2.
Eva is very happy while wearing this lips gloss. The emotion of Eva’s happiness can make us think if we buy this new lip gloss we will enjoy it. Is this lip gloss really worth buying? Just because cover girl says that it’s all these nice things don’t really mean it’s true. Ads tend to persuade us using many different things most of the time just so we can buy.
Creating my colorful t-shirt was easy to make, but there were detailed steps that was followed to get the result I wanted. Tie-dye shirts have influenced contemporary society by supplying inexpensive, custom-made and durable trendy garments to its users. A step-by-step guide on how to create a hand-crafted tie-dye shirt
Carmen De La Cruz Professor Stephanie Hartley WAC 101 September 22, 2013 Famous Footwear has aired a new commercial “Little Victories”. This commercial caught my eye because it has a very clear intended audience: parents. . Emotional cues are used to draw parents in at the beginning while illustrating an emotional connection between shoes and the joys of parenting. The commercial obviously portrays this through the imagery, the narrating, and the family dynamics.
When buying shampoo I would look at the price instead of the popular brand. I feel that since I am a male and have short hair, I am not worried about what the shampoo does to my hair. As long as the product makes my hair smell nice I am happy. When buying a shirt I look at the determining dimensions of appeal. I buy a shirt depending on the style that everyone else is wearing.
Brand that’s I like is hue, I really like the quality and the variety of hue clothing. Hue only sells the items at quality establishment like Macy’s and Bloomingdales. I like Hue because the make clothing for the average sized women. The prices are higher but the clothing quality last a lot longer than similar leggings brands. Brands that I do like is rainbow, although their clothing is trendy the quality is often horrible and usually only good for one night.
I know how we always want the next new makeup or hair product that’s going to make s look like the model in the commercial. Women can’t just run to the store in sweat pants because they value their appurtenance too much. Women don’t feel as confident when they don’t look nice, but men don’t really care either way. In the reading, “Do thin Models Warp Girls Body Image?” I agree with Nancy when she says thin models on the runway or on TV can cause very young girls to become anorexic or bulimic. Nancy says, “Girls are being bombarded with the message that they need to be super-skinny to be sexy.” (Hellmich 706) I believe that is very true when she says that but what young girls don’t realize is that you could be beautiful and sexy with any body type that you might have.
Today fashion is very similar between the females but has changed a bit for the males in bit the clothes and hair department. For ladies the miniskirt is still very popular as well as the pantyhose, high boots and others but now big ballroom dresses has