What Is the Role of Photography in Consumer Culture

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What is the role of photography in consumer culture? What have been the effects of consumer culture on the form and subject matter of photography? You should develop your answer through a particular case study. * * Critical Studies * HND Photography * * Arron Hollands * S0 * What is the role of photography in consumer culture? What have been the effects of consumer culture on the form and subject matter of photography? You should develop your answer through a particular case study. Within this essay I plan to explore the role of photography within consumer culture and pick out a specific advertising campaign to relate my findings with it. I will also gather information and investigate the effects of consumer culture surrounded by the form and subject matter of photography. I will make an effort to consider how the photographer has a role in creating advertisements for the consumer culture and explore. ‘Modern photography began in 1839 when Louis Daguerre invented his eponymous daguerreotype. This image-making process could reproduce a fleeting image on a metal plate in just 30 minutes. Since then, photography has gone through many developments, from 35mm film to digital imaging, and has had a significant impact on many aspects of society’ (http://www.ehow.com/list_6982192_impact-photography-society.html) The 1920’s is often referred to the decade that the advertising industry was faced with somewhat of a problem, the need to sell a mass amount of ‘nonessential’ products in a market which was very competitive with only the use of the ever growing outlets – printing and colour photography. Although the initial period of advertising from around the 1880’s to the 1920’s was mainly focused on a more triumphant approach of the product themselves along with using text for ‘reason why’ advertising, even if the claims that they were making
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