What Is The Most Likely Method Used To Encourage Customer Loyalty And Repeat Purchase

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Unit 3 Homework sheet Product trial and repeat purchase 1 Product trial is a way in which businesses raise awareness of new products. (1 mark) Select one answer. The most likely method used to encourage product trial would be: A high prices B reminder advertisements C selling the product online D free samples 2 Businesses that achieve success over a long period encourage customer loyalty and repeat purchase. (a) What is meant by the term ‘repeat purchase’ ? (2 marks) When the consumer buys the product from the same brand more than on one occasion. (b) Identify two methods that a food manufacturer might use to encourage customer loyalty and repeat purchase. (2 marks) 1 giving

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