3. The audience are people that believe in the stereotypical ideas of what New York and California are like and what they have done for hip hop. People knowledgeable about those who were influential in music, particularly in hip hop and bebop. 4. Smith finds many rhetorical devices that grabs our attention i make us catch his message.
Artists are now able to take a step further outside of the music industry through Rap music. Over the years we have seen rappers take on movie rolls, directing movies, music videos, venturing out into the field of clothing, fragrants, reality television, beverages, corporate positions, and more. Wendy Day states that “Today, it’s the new dope game—everyone is trying to hit a lick and make a quick buck in the music industry, it seems. This change in the music (from art to commerce) also brought about a change in the people working in the music industry.” (Day Wendy, The Ever Changing Rap Music Business, Jan 2010) The internet has made it extremely easy for artist to make a way to get their own
This forced Kool DJ Herc to find another appealing sound in order to please his audiences, which he did. Kool DJ Herc adapted a new style, which involved him by chanting over the instrumental or percussion sections of the popular music of the day. He learned that by taking two identical records using an audio mixer, that he could play any segment over and over, there fore extending one segment for entire song (Light, 1999). In the early 1970’s and with the emergence of disc jockeys such as Kool DJ Herc, hip-hop began to spread through urban areas of New York like “wild fire.” Kool DJ Herc, who actually coined the term “hip hop,” began to realize that this was the beginning of a new genre (Light, 1999). As this phenomena evolved the party shouts became more elaborate, d jays began to incorporate little rhymes such as “throw your hands in the air and raise ‘em like you just don’t care.” With regards to Kool DJ Herc, as he progressed eventually turned his attention to the complexities of d-jaying and let two friends Coke La Rock and Clark Kent handle the microphone duties.
Analysis project on Madonna’s FRASHERI Bledar music video “Cherish” Music videos seem to have ranged from simple band performance to an enormous industry. Born of a sudden expansion in new broadcast channels like MTV, music videos continue to influence popular music. They help to create an artist's identity, to affect a song's mood and determine chart success. During many years of development, music video has changed our idea of how we perceive popular music today. The book by Carol Vernallis, “Experiencing Music Video, aesthetics and cultural context”, treats music video as a distinct multimedia artistic genre, different from film, television.
Changes in Hip Hop Subculture The history of Hip hop subculture has come a long way and has made many changes along its way. Hip hop as it may seem started off as being positive and coming from the heart and having meaning to now people becoming a part of it and not even knowing the real meaning of its background. Now, it is said that many people are in the “rap game” just for the love of money and not because it’s something that they really love to do. Hip hop started in the late 60s early 70s in the Bronx, New York. Clive Campbell, known as DJ Kool Herc, is the credited as being the pioneer of hip hop in the United States.
Viral ads, which are also known as guerrilla marketing more often nowadays, are the newest way to get media messages out to the public through the spread on the internet. Many of these are over the top and very innovative. Music is used widely here to make their messages memorable and to keep audience members entertained and intrigues as these messages are fairly longer than normal TV advertisement spots. “The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being passed along,” (http://fasttrack2business.com/). One popular viral ad that can be looked at for this discussion would be for the new Cherry Chocolate Dr. Pepper.
Sean-James Brownlie HNC MUSIC Music History LO2 This essay is on the genre of pop- punk. I have chosen this genre as it is what I listen to mostly as it is one of the most diverse genres of music. A brief history/ Introduction to pop-punk Pop –punk is a genre that has been around since the mid seventies and as a result has changed a great deal since then. Pop–punk was and is all about producing music that can be fast and up tempo like punk but, not as heavy, making it more accessible to more areas of society similarly to pop music hence the name pop-punk. The original pop-punk bands would be The Ramones or The Lonely Ones but these bands were more punk but they started the change within the genre.
MTV is a youth oriented brand, that started as a purely music video station, and has now involved into a pop-culture station with a mix of long-form programming, and videos. They created stars and termed new expressions like VJs and quickly differentiated their product from the competition. As a result of having a first-mover advantage they were the TV channel to go to in order to endorse your music. They managed to build up their brand and be a key channel for promotion where artists where demanding to have their own videos played on MTV. MTV remains a strong brand within the youth segment but needs to constantly evolve in order to maintain their position with new trends and changes emerging.
With the constant change in culture because of what society finds acceptable at that time react from our given surrounds in a specific time period. In this current time period there are three major trends in American culture. Starting off with the biggest is reality television, shows such as “Jersey Shore,” “Teen Mom,” and “Keeping up with the Kardashians.” All these reality shows are a huge hit in America, by being able to watch these people’s personal issues play out is fascinating to some people and boring to others. The second major trend but one of the oldest trends sticking out through many of years would be body modification. Getting things such as tattoos, body piercings, and now things like plastic surgery, such as breast implants are all new ways of people to find joy in enjoying their bodies.
Teens tend to turn to the most popular celebrities for guidance in their day-to-day lives. Celebrities are not only envied by our society but their images are splashed across magazines, social media, television and movies thus it is natural for teens to use them as role models (Pejakovic.www.selfgrowth.com/ 2015,PP1-2) . This essay will argue that there are many serious impacts of celebrity youth icons on youth identified in the world today therefore it is very important for the society to address these challenges. To begin with, this essay will identify celebrity role on youth culture. Moving on, this essay will discuss the effects of celebrity youth icons on youth in the world today.