Wgu E-Business Task 3

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E-Business (QRT2) Task 3 Proposal for Online Business Expansion E-Business (ORT2) Task 3 Proposal for Online Business Expansion Part III Sonja’s Gluten-Free Bakery is a very small, but growing, business located in Reedley, California. Currently, the income is procured from the direct-to-consumer sales of organic, gluten-free baked goods via storefront. All items are fresh-baked each morning and she is typically sold out by mid-morning each day. The most popular items at the bakery are the bread and scones; which are typically sold out as soon as they hit the shelves. Currently, the company has zero online strategy or presence via website. However, they do have a Facebook page which currently has over…show more content…
Sonja’s decided to go with Shopify for their all-in-one e-commerce needs. Shopify bundles domain registration, web-hosting, online store and e-commerce solutions for one, low monthly price. Shopify also offers hundreds of online apps and widgets that can be added, free of charge, to enhance a customer’s business needs. Sonja’s will be designing and maintaining the website on their own with the help of Shopify’s online tools and video tutorials. The photos on Sonja’s website will be photographed by her life partner, a professional photographer, for free of charge. Her partner will also be providing the editing software and hardware required to present professional photos to Sonja’s customers. Once edited, the photos will be transferred to the employees of Sonja’s via email and the employees will then manage the site with the photographs they need. The ability to have this done free of charge is a huge cost savings to this small…show more content…
Cost Charts Estimated Website Implementation Costs| Item|Vendor|Cost|Explanation| | | | | Domain Registration|Shopify|$12 |1 year domain registration through Shopify.com (Shopify, 2014).| E-Business Solution|Shopify|$29 |All-in-one web hosting, online store, e-commerce and payment solution (Shopify, 2014).| Online Advertising|Google AdWords|$150 |Pay-per-ad advertising solution by Google (Google, 2014).| Payment Gateway Solution|Authorize.net|$116.95 |Secure payment gateway, bridging the gap between the business bank and customer credit card (Authorize.net, 2014).| |Total|$307.95 | | Estimated Monthly Maintenance Costs| Item|Vendor|Cost|Explanation| | | | | Domain Registration|Shopify|$1 |1 year domain registration through Shopify.com, $1 per month (Shopify, 2014).| E-Business Solution|Shopify|$29 |All-in-one web hosting, online store, e-commerce and payment solution (Shopify, 2014).| Online Advertising|Google AdWords|$150 |Pay-per-ad advertising solution by Google (Google, 2014).| Payment Gateway Solution|Authorize.net|$17.95 |Secure payment gateway, bridging the gap between the business bank and customer credit card. Plus .10 per transaction and .25 per batch fee (Authorize.net,

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