GooGle CheCkout Case study Coffee Bean Direct grew business 20 percent a month and reduced transaction processing costs 50 percent with Google Checkout. Company “In a business where keeping costs down is essential, Google Checkout performs impeccably.” Floyd Wallace Marketing Associate With the tagline “Quality Coffee and Tea at the Best Prices,” Coffee Bean Direct prides itself on serving people who have a passion for quality beverages. A dedicated gourmet coffee roaster, Coffee Bean Direct sells coffees and teas at wholesale prices, regardless of quantity or destination. The company operates from a roasting facility in central New Jersey where industry veterans roast and pack products immediately prior to shipment to help ensure freshness. Serving thousands of coffee shops and home consumers across the U.S., Coffee Bean Direct is among the fastest growing coffee companies on the web.
Doggie Grooming Parlor customers are likely to use the internet search engine to locate the product they are wanting to meet there needs. Doggie Grooming Parlors will need to retain the services of a Search Engine Optimization (SEO) who will construct a list of key phrases, these will be rooted into the website contents once the website has been built. A consultant will assist with the development of the search ad, along with the online campaigns as previously discussed in (part 1). Facebook, Twitter accounts are established by the company as important components of the online business expansion strategy, both these accounts are free. The last thing the company will need to obtain is a domain name such as doggiegroomingpalor.com which will have to be registered and maintained.
1) Amazon.com experienced each of the following except A) maintaining its position as the number one B2C money-making EC site in the world. B) driving growth largely by product diversification and its international presence. C) declaring its first profit in 2005. D) patenting its 1-click feature which allows customers to place an order in a secure manner without having to enter personal, billing, and shipping information each time they shop. Answer: C 2) According to Internet Retailer (2009), approximately ________ percent of adult U.S. Internet users shop online or research offline sales online.
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They also wanted their sales personnel to have their customer in mind when making sales pitches so they avoided the commission based plan so they could avoid creating undue pressure on customers to purchase products with the highest commission. They even set up a toll-free number for customers as well as a dedicated email. Calls are said to be answered within 10 seconds. All policies are listed on their website as well. Finally, they released mobile applications to let their customers’ comparison shop when visiting brick and mortar jewelry
Although ingredients are purchased in bulk from the company, Krispy Kreme doughnuts are made fresh on site every day. In fact, customers can even watch the process because the doughnut-making apparatus is located right in the center of the store, behind a viewing window. In addition, Krispy Kreme recently unveiled a new “Hot Doughnut Machine” that fits smaller spaces and requires less direct labor, allowing the company to enter markets in locations such as airports and shopping malls. Krispy Kreme also wants to offer consumers the
Clubcard is Tesco’s membership scheme which allows customers to save money on shopping by providing them price-off vouchers. Customers get a point on every pound they spend shopping at any stores of Tesco group of companies as well as at stores of their partner companies. Once a customer accumulates 150 points, these are then converted into Clubcard vouchers which enable the customer to save money on shopping. One can argue that other retailers also have similar loyalty programs. However it is interesting to note that while most loyalty schemes and relationship marketing strategies similar to Clubcard have often failed for other retailers, Tesco’s Clubcard has worked well and managed to succeed.
Hubspot Case Case study analysis - Spring 2015 Analysis (5C’s) Company: For large and small businesses Hubspot offers a complete inbound marketing solution (package) that unlike the competition not only enables the business owners to attract and qualify their customers but also helps to convert them into paying customers using Hubspot’s user-friendly interface at a low cost. Strengths - Complete start-end inbound marketing package -Ease of use, narrow learning curve, low cost, high efficiency -World class customer service (available even at off hours) - No need of IT staff to get started (on demand software) -Teach customers how to be expert in using the Hubspot tool | Weaknesses -Cost to acquire Marketing Mary too high ($5000) -Closing of sale takes 30-45 days from point of initial contact -Customers cancelling subscription after initial burst -Required to spend 10hrs/week to make most is a lot for small businesses -Contrary to above not enough time spent by some customers to make the most of it | Opportunities - There are ~ 2.2M businesses still to be tapped -Gain market share in all three aspects of inbound marketing -Be like the salesforce of marketing | Threats -Consulting firms and software companies getting good traction in competitive field -High volume of customers to weed out -Diverse set of customers present a product offering and pricing dilemma | Customer, Context & Climate:
* Successful marketing to attract customers. “Every Day Low Prices”, “Special Buy”. * Wal-Mart’s target market is customers from all income levels. What are Wal-Mart’s competitive advantages and its sources? * Small town locations.
No Late Fees or fees for damaged videos (began in 1999) ii. Subscription Model with unlimited rentals iii. Customers take a short survey so that they can get DVDs recommended to them by the company (“A personalized experience is a benefit of the internet” This is something that brick and mortar stores can’t do well. iv. Great inventory system- they look at subscribers queues ahead of time and use a national inventory system so they always have the right product in the right place at the right time.