Role of Technology Paper Anthony Bando University of Phoenix BIS/318 Damien Edwards October 24, 2011 In today's business society, technology including hardware and software, is a critical role of all major businesses and corporations. Technology is essential in this current place in time to compete in the retail business. Technology can make the lives of a company easier as well as consumers who are willing to use it and save time and sometimes money. Technology can be in many different forms within an organization. Certain technologies enable customers and employees to communicate needs faster.
This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page. This will mean that people visiting the website will be more likely to become a customer and existing customers will keep coming back due to the website being easy to navigate. As a consequence of this the business will have a larger customer base and will have higher profits. Advertising - Use of multimedia in advertising can help to give a business a high public profile, increase the customer base and in turn increase profit. It’s used to attract people’s attention and make the business look exciting and flashy to draw in new customers while also giving information about the
This will then attract more customers due to her business being noticed by more potential clients. A website can be created at any point during the business, although it is most effective when you have already had a few customers and the business is already open. This is because the business would already be known and customers can then recommend other potential consumers to the website for more information. A business website should
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.
Graves Enterprises: Critique a Communication Plan Scenario Graves Enterprises, Defining a Communication Plan Scenario In this scenario-based activity, you will need to review the scenario presented to you, your role in the process, and then read the viewpoints of the key employees that have been assigned to help you with this activity. Scenario Summary Continuing with Graves Enterprises and its floor care products from Week TWO, both business units are doing well. They have been focused on expansion and have developed new users of their products. While the decision to expand is part of the charter of a company, the strategic moves the company makes have implications across the three key functions â€" finance, marketing, and operations.
Business Plan A well documented business plan can provide tremendous value to the organization by detailing the business goals for your intended audience. By definition a business plan is “a plan for the business, clarifying why it exists, who it exists for, what products and services it provides these client groups, how it intends to develop and deliver these products and services, and where it is headed” (Business Plan, n.d.). Business plans are used to start new businesses and to grow existing businesses. They can be geared towards internal audiences (staff) and external audiences (investors, suppliers, lenders, and so on). They provide a rationale for the business, its service(s) or product(s).
Information use in a company depends on the company and its core business. Generally speaking most companies are in the business of selling either a product or service to the public. In order to be successful, businesses try to gather information about their existing and potential customer. Once the data is correctly sorted and filtered, it is used to enhance the product or service. It is also used to target the right audience.
Trends in Business Communication Matthew Tirone COM/285 June 20, 2011 Dominic de Lacy Trends in Business Communication Having good communication skills is essential for being successful at work. There is verbal, written, and electronic communication, you will be asked to read, listen, ask questions, and work with others in teams. In the workplace you are required to communicate with your coworkers, supervisors, customers, suppliers, and many others. So building your communication skills is essential in the business world. Business communication plays a big role in your day-to-day activities at work and will help you manage your daily work activities.
An organization is able to give each customer individual and unique attention, but it depends on the customer’s preference. Organizations continue to look for ways to prepare employees for changes in the company. Changes does not always extend just to employees, it involves customers also. The introduction of new products and services, technologies, and routines does not consists of internal memos and meetings, it ventures on to computers and videos. The quality of services that is an employee gives to a customer is the reason why customers return to the company.
Building Customer data base using M-Coupons and Mobile marketing Strategy: M-coupons and mobile marketing strategy can greatly help in gathering customer database and maintaining customer relationship. M-coupon strategy can provide a database of customer’s numbers that have voluntarily opted to share information and receive coupons. This will generate a database of customer numbers who are using the system and if a new number is popped up it will help in identifying new customer and success of the system. Further, customers who forward their coupons to others will helps in identifying network of customers. This can over time help in generating data of customer’s preferences, networks and communities.