Week 3 Quiz

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Chapter Test (See related pages) Results Reporter Out of 20 questions, you answered 5 correctly with a final grade of 25% 5 correct (25%) 15 incorrect (75%) 0 unanswered (0%) Your Results: The correct answer for each question is indicated by a . 1 INCORRECT Which of the following is not one of the questions that needs to be answered in thinking strategically about a company's industry and competitive environment? A) What kinds of competitive forces are industry members facing, and how strong is each force? B) What emerging opportunities and threats are evident in the industry environment? C) What market positions do industry rivals occupy—who is strongly/weakly positioned and who is not?…show more content…
E) a small percentage of companies in the industry are currently earning above-average profits, entry barriers are high, and buyers are not brand loyal. 7 INCORRECT Which of the following conditions generally raise the barriers to entering an industry? A) Low levels of brand loyalty on the part of customers and the presence of more than 20 rivals in the industry B) Rapid market growth, low buyer switching costs, and weak brand preferences and customer loyalty C) Product offerings that are pretty much standardized from rival to rival D) High capital requirements, difficulties in building a network of distributors-retailers and securing adequate space on retailers' shelves, and the likelihood that industry incumbents will strongly contest the efforts of new entrants to gain a market foothold E) The industry is not characterized by scale economies and/or sizable learning/experience curve effects and few firms in the industry hold key patents and/or possess significant proprietary technology not readily available to a

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