Web 2.0 Essay

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Web 2.0 O ’ R e i l ly R a d a R Principles and Best Practices John Musser with Tim O’Reilly & the O’Reilly Radar Team Contents executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Section i: Market Drivers of Web 2.0 . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Six Key Market Drivers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Section ii: Ingredients of Web 2.0 Success . . . . . . . . . . . . . . . . . . . 12 The Eight Core Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Web 2.0 Patterns and Practices Quick Reference . . . . . . . . . . . . . . . . . . 14 Section iii: Web 2.0 Exemplars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Web 2.0 Profile: Amazon.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Web 2.0 Profile: Flickr.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Section iV: Web 2.0 Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 appendix a: Web 2.0 Reading List . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 appendix B: Technologies of Web 2.0 . . . . . . . . . . . . . . . . . . . . . . . 91 endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 O’Reilly Media Inc. Web 2.0 Principles and Best Practices, Fall 2006 Introduction In 2004, we realized that the Web was on the cusp of a new era, one that would finally let loose the power of network effects, setting off a surge of innovation and opportunity. To help usher in this new era, O’Reilly Media and CMP launched a conference that showcased the innovators who were driving it. When O’Reilly’s Dale Dougherty came up with the term “Web 2.0” during a brainstorming session, we knew we had the name

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