Web 2.0 Essay

399 WordsJul 23, 20122 Pages
Web 2.0 For those that have not taken an IT class, the difference between Web 1.0 and Web 2.0 can be summed up somewhat simply. Web 1.0 was the first “edition” of the internet and was mostly a system of informational websites that allowed users to gain information by visiting them. Web 2.0 has revolutionized the internet experience for users and has expanded the role of the internet to include more social interaction and more readily available information in various forms. Web 2.0 enhances internet browsing and hosting using several different web applications. One of these applications, AJAX, allows for data to be refreshed without refreshing the entire website. Another application, RSS, has allowed users to receive information collectively without having to actually vistit the website itself. This information can be viewed in several different capacities such as Microsoft Outlook, various website software hosts, or through mobile devices. Pod-casting, video-casting, blogs, and wikis have allowed the user more interaction with the internet and has enabled an internet based more on mass user involvement. Anyone that has access to the internet can really be a part of the internet now and provide information, opinions, and connect with all other users of the internet using these various tools. Businesses have really begun to take advantage of these tools to promote themselves and join in the social interaction that is going on in Web 2.0. Businesses can now connect with users on a more personal level and have begun to rely on “word-of-mouth” advertisement through such sites as Facebook, Twitter, and others. A relatively newer way businesses are connecting with customers is through websites such as Groupon.com, Livingsocial.com, and Google Offers. These websites take advantage of AJAX to constantly push for new customers by adding deals to these sites. The

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