They will regular have special offers on within stores around the country also. Tesco’s sales promotions are the Clubcard points and school tokens. The Clubcard points try to make shopping better for their customers. This type of promotional technique attracts the customer who is looking for discounts and other types of saving options. The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
Service Request SR-kf-013, Final University of Phoenix BSA/375 Fundamentals of Business Systems Development Service Request SR-kf-013, Part 2 David Vanvalkenburg Blaine Antone Mark Garcia Walter Raymond Project Scope This project is to provide a fully integrated Frequent Shopper Program (FSP) for Kulder Fine Foods. Kulder is focused on tracking customer purchase behavior to improve the management of its current inventory. This project will allow Kulder to reward its shoppers for their loyalty while, providing a new ground for advertising, and improve overall profits. This type of program is a valuable tool for grocery stores. According to Brant (2008), "Grocery members make 75% of their grocery store visits to establishments where
Since local businesses are so small, they have the advantage of being able to communicate with customers closer and more in depth about the store than Wal-Mart greeters who only say "hello" and "have a nice day"; not about anything such as the well-being of the community and what customers like about the small business and what needs changing. In the same article by Marco Terry, he makes a great point in "Remember what you actually sell", and uses the apple store as an example. Not only does the Apple store have a great product but they also have great customer service to pride themselves on. If small businesses can cash in on quality customer service, they stand a much better chance of doing better business in the wake of a Wal-Mart arrival. In another article, 10 Ways To Beat Wal-Mart, the author Chad Brooks makes a point of small businesses taking advantage of the ability to maintain top notch customer service due to the intimate nature of a small business.
There are several other competitive strategies that can be used to build Kudler’s client base. The website they are currently using is a great reference point. It is user friendly and has the same beautiful look and feel that the stores do. In order to take their business to the next level, they need to make the same convenience to online shoppers that they have made for traditional shoppers. The convenience is having all quality, organic, specialty, and rare items, in one location.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Kudler Fine Foods Virtual Organization Kudler Fine Foods (KFF) is an established business that survived the initial period successfully and grown by adding two additional stores. Because of owner’s prudent management the business presence in the market is solid, although other competitors represent a threat. Additionally the threat of handling perishable goods is also present, but competitors have the same issue plus KFF can compete with reasonable prices to make it attractive to customers (Kudler Fine Foods, 2012, p. 10). KFF needs to initiate marketing research analysis to pinpoint the areas of opportunity and improvement. In this analysis a secret shopper should be part of the research to visit stores around the three KFF establishments
Kudler Fine Foods Business Proposal December 15, 2008 Ashley Williams Kudler Fine Foods Career Development Plan From the beginning, Kudler Fine Food’s main goal has been to combine the convenience of one stop shopping with reasonable prices for customers. Although, Kathy and Kudler Fine Foods has been successful at achieving this goal, my team and I would like to take it a step further and help this company become even more successful than before. With the range of departments in the one-stop shopping center including baked goods, meat and seafood, produce, cheese and dairy, and wine, we feel the only thing missing is the morning perks……coffee! With a broad range of coffee, cappuccino’s, and latte’s,
Wal-mart will market their clinics based on low price and faster service. This metric is important to the target audience of mother’s. Mother’s control 80% of household spending, (“Wal-Mart's mom-in chief targets millennial mothers,” 2011). Mother’s have more responsibilities than in the past and the need to do more in less time will tie into the value proposition of more for less. Less in this marketing strategy is for less time and less money.
There is no direct competition but it is important for Kudler to know the stores that target the same type of customers. Kudler Fine Foods over the years developed strategies for sales marketing and tactic to help with the growth of the company. They were able start with one store and open more stores as they improved their marketing strategies and sales plan. While even expanding with a website, Kudler has showed that expansion can happen if you make changes to your marketing strategies and