Walmart Globalization Essay

308 Words2 Pages
Wal-Mart Sam Walton is the founder of the super retail chain Wal-Mart. In 1962, he successfully opened the first Wal-Mart store in Rodgers, Arkansas. Wal-Mart has since become the most powerful retail store worldwide. Wal-Mart employs 2.2 million people worldwide and serves 200 million customers weekly at more than 10,000 stores in 27 countries (Walmart Stores, Inc., 2012). The Wal-Mart retail chain is successful because of their proficient ability to execute the four functions of management, which includes planning, organizing, directing, and controlling. This essay will further explore and explain how Wal-Mart uses internal and external factors when applying the four functions of management with specific examples of globalization, technology, innovation, ethics, and diversity. Globalization Opening stores globally has made Wal-Mart one of the largest retail chains in history. They opened their first international store in 1991 in Mexico City, by 1994 they had 122 stores operating in Canada, and in 1996 they expanded their stores overseas in China (Walmart Stores, Inc., 2012). They owe much of their success to their ability to facilitate the needs of customers around the world. Wal-Mart understands that the basic need of customers is to save money. They have been able to address this need internally and externally by careful planning and executing ideas. For example, in the 1990s almost all deodorants were packaged in boxes. Wal-Mart worked with the deodorant manufacturers by asking them to eliminate the box. By eliminating the box Wal-Mart saved customers money, and as a result they could offer lower prices then their retail competitors. Making small changes, like removing the deodorant box, enables Wal-Mart to stay the most successful and competitive retail store worldwide. Reference Walmart Stores, Inc.. (2012). Walmart history. Retrieved

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