Walmart Case Study

539 Words3 Pages
Closing Case: Walmart Powers Online Walmart is a well-known company that operates retail stores including discount warehouse clubs, grocery stores, and neighborhood corner stores. Their slogan “Every Day Low Price” makes them stand out from their competitors. Walmart sells a wide variety of items including electronics, video games, toys, men and women’s clothes, shoes, groceries, fitness and sports equipment and many other things. Walmart is the largest retailer in the world, with $404 billion in sales for fiscal year 2009. Since 1996, they have been expanding their retail strategy by selling products on the internet and competing against another virtual shopping website, Amazon.com. Amazon.com has been the world’s largest online retailer since the 1990’s when the internet boom significantly changed the style of communications, business and culture with no sign of slowing down. The World Wide Web offered great potential for businesses and paved the way for a logistical niche known as E-commerce- the means of purchasing products through the internet. Walmart.com and Amazon.com are both at war with each other competing for online sales. In 2014, Wal-Mart’s online sales were $12.2 billion compared to Amazons $89 billion. When you first look at Walmart.com , it seems to look more “together” than Amazon. Walmarts main page is organized, with all of their departments listed down the left hand side of the webpage which makes it easier to search and browse for products. On the other hand, Amazon has a cluster of products on their homepage, making the website a bit overwhelming. Both websites have search bars at the top also with links for customers such as “my account” and “value of the day” specials. Since Amazon is not an actual retail store, they can’t offer free delivery from their website like Walmart does. A unique feature that Amazon offers is the “Prime Customer”

More about Walmart Case Study

Open Document